Dedicated to helping people fulfill their health and wellness needs, The Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products ranging from vitamins and minerals to nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and health and beauty aids. In the United States, more than 150 million people take a dietary supplement every day. The Vitamin Shoppe is the first and only choice of people seeking to fulfill their health and wellness needs.
The Vitamin Shoppe offers over 18,000 items from more than 400 name brands. Consumers can choose from the most trusted names in Health & Wellness, Sports Nutrition, Weight Management, and Personal Care. What began as a single store in 1977 has evolved into more than 500 locations in 38 states and the Island of Puerto Rico.
At The Vitamin Shoppe, every store associate or Health Enthusiast is dedicated to helping customers find “answers for every body.” Just like the customers who have made purchases with The Vitamin Shoppe during the past 30+ years, the traditional definition of healthy living continues to evolve. Information is available to consumers through unprecedented outlets including television, radio, friends, family, health practitioners, and the internet. The Vitamin Shoppe offers consumers the opportunity to take charge of their own health and wellness requirements, and supplement where necessary.
ANSWERS FOR EVERY BODY
The Vitamin Shoppe is a strong supporter of health and wellness campaigns including "Life Supplemented" sponsored by the Council for Responsible Nutrition.
Over the years, The Vitamin Shoppe has grown not only in size and product selection, but also in the ability to inform and educate customers. The Vitamin Shoppe is recognized as an innovator in providing product information, associate training, and customer education. Online, customers will find an extensive collection of up-to-date health and wellness information. At each store location, consumers will find a comprehensive Learning Center which offers free access to vital information about key health concerns and products.
Health Enthusiasts at The Vitamin Shoppe Stores
The Health Enthusiasts who work at The Vitamin Shoppe are the most knowledgeable associates in the industry. The Vitamin Shoppe prides itself on the training and certification of associates through vigorous classes, both online and in the stores. With a proprietary online learning website, Vitamin Shoppe University has a series of classes to help Health Enthusiasts improve their knowledge and skills in order to assist customers and grow within the company. In addition to this training, store managers attend a yearly product conference.
VITAMIN SHOPPE HEALTHY AWARDS CLUB FOR CUSTOMERS
The Healthy Awards Club rewards frequent shoppers with special offers: Visit our website to learn more about the free Healthy Awards Club and the benefits of joining.
VITAMIN SHOPPE SELECTION
Shop from customers favorite brands, including: Bodytech, Optimum Nutrition, Nature's Way, Twinlab, Cytosport, Solgar, Nature's Plus, Source Naturals, BSN, Garden of Life, USP Labs, True Athlete, Carlson, Enzymatic Therapy, Solaray, Nordic Naturals, New Chapter, and hundreds more. We also stock hard-to-find brands like Life Extension, Mercola, Allergy Research (Nutricology), Vitaline, and American Biologics - and we’ll even special order any item from any brand we carry.
We are a leading specialty retailer and direct marketer of vitamins, minerals, herbs, supplements, sports nutrition and other health and wellness products (VMS). For each of the past six years, we have been the second largest in retail sales and one of the fastest growing national VMS specialty retailers. Our broad product offering enables us to provide our target customers with a selection of products not readily available at other specialty VMS retailers or mass merchants, such as drugstore chains and supermarkets.
We have grown our net sales from $436.5 million in Fiscal 2005 to $856.6 million in Fiscal 2011 and have achieved positive comparable store sales for 18 consecutive years (prior to which we did not track comparable store sales).
We sell our products through two business segments: retail and direct. In our retail segment, we have opened a total of 264 new stores from the beginning of Fiscal 2006 through Fiscal 2011. At year end 2011, we operated 528 stores located in 40 states, the District of Columbia and Puerto Rico, located in high-traffic regional retail centers.
In our direct segment, we sell our products directly to consumers through our website and our catalog.