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customer-loyalty

Lessons learned from loyalty programs

There are many benefits to having a customer loyalty program, one of the biggest being retention of existing customers. Offering deals and rewards to your best buyers can create trust and loyalty that will keep those customers coming back for more. But that doesn’t have to stop with your customers, take a look at these…

computer chip

Eating technology will improve value

One of the most amazing things about technology is that is has the ability to change our perception of value. Nowhere is this more apparent than the quick serve industry, where value used to be a simple function of speed, quality and price. Today, technology’s advancements have pushed restaurants to adapt new and innovative services…

two ferns

Take a cue from the president – explore different channels

Early Tuesday morning, the popular web series “Between Two Ferns” with Zach Galifianakis released a new episode with special guest President Barack Obama. Hosted on the site Funny or Die, the clip allowed the president to exchange dry humor with Galifainakis while sharing information about Healthcare.gov. The next day, the government website reported a 40…

Money

The right attitude about minimum wage

As of January 1, 21 states had a minimum wage above the federal rate of $7.25 per hour (NCSL). Whether your state has already decided to increase their wage or it’s coming in the future, there are ways to prepare for the impacts it can bring to your business.   Understand competition Stay aware of…

graph

Fast casual is experiencing higher traffic. Are you ready?

When it comes to growth within the restaurant industry, there’s no stopping  fast casual. For the fifth year in a row, fast-casual restaurants experienced higher traffic than all other related industry segments, increasing by eight percent compared to the previous year. The numbers don’t lie: more and more customers are turning to  fast casual for…

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