Research finds job seekers nearly three times more likely to visit job sites’ social media pages compared to potential employers’
Social media is becoming a more popular tool for job seekers’, but few are seeking out employers directly on sites like Facebook to identify opportunities, according to a new survey on job seekers’ social media habits from Snagajob, the largest hourly employment network for job seekers and employers.
Nearly half of all respondents said they use social networking sites in their job search (47 percent), and of those, 39 percent admitted searching for a job is their primary activity when online. But how they’re using social media to find jobs might be a surprise.
While 42 percent have visited a social media page for a job site like Snagajob, only 16 percent visited an employer’s page.
“It’s no surprise more people are incorporating social media into their job search,” said Jason Hamilton, vice president of marketing of Snagajob. “But the telling trend is how infrequently job seekers are visiting employers’ social media pages to find jobs. Cracking the social media puzzle can take considerable resources, and as this survey shows, many businesses might be better served partnering with job sites when it comes to social media recruiting.”
Job seekers also report learning about opportunities through recommendations from shared connections (25 percent) or by following a shared connection’s job search (17 percent).
Job seekers’ time online is not in vain – more than half have applied for a job they learned about through social networking websites (52 percent). Twenty-five percent who have used social networking in their job search have been called for an interview, and 12 percent have been hired for a job.
It appears job seekers have taken note of the cautionary tales about being careful what you post online when looking for a job. Sixty-one percent of respondents refrain from posting anything online a potential employer might consider negative, and 53 percent keep their profile information private altogether. When it comes to publicizing their job search, 64 percent prefer to keep quiet, hoping to avoid making their current employer aware that they’re looking elsewhere.
While hiring managers might be inspecting job seekers’ online profiles, the behavior isn’t reciprocated. Only nine percent of respondents admitted to researching hiring managers on social networking websites to help gain an edge in the interview process.
The survey was conducted from Jan. 28 through Feb. 4, 2013, with 5,958 respondents.
Snagajob, America’s largest hourly employment network for job seekers and employers, is the only company to provide both sourcing and talent management solutions to the hourly industry. With more than 40 million registered job seekers and the leading hourly-focused talent management system, Snagajob has been serving hourly workers and those who employ them since 2000. Headquartered in Richmond, Va., Snagajob has been named to both Fortune Magazine’s Great Place to Work® Best Small & Medium Workplaces list and Deloitte’s Technology Fast 500 for the past five years. To find out more, visit www.snagajob.com and www.snagajob.com/employer-solutions.