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A brief history of Franchise Appreciation Day

This Labor Day weekend, various locations all over the country will be taking part in Franchise Appreciation Day. Started by the social media marketing firm Sociallybuzz, Franchise Appreciation Day give franchises the opportunity to say thanks to their customers while giving those customers the chance to learn more about their local franchises and the contributions…

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IFA takeaways: Common franchise questions and answers

We’re fresh off the plane, back from Orlando, Fla., after attending the 52nd Annual International Franchise Association (IFA) Convention. The event never disappoints, giving franchisors and franchisees the opportunity to network and share best practices to improve their businesses. The convention gives us the chance to talk one-on-one with hourly employers to hear what hiring…

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The straight line to hiring success

A lot of attention in the HR space has been dedicated to the shift in recruiting strategy in recent years from the old-school approach of newspaper advertising to recruiting online. You can’t blame hiring managers for changing their approach. Online recruiting is more cost effective – a study conducted by the Society of Human Resource…

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The secret to your franchisees’ (and you) sucess

Sometimes it’s good to do your own thing, while other times it’s good to take the lead from successful predecessors. When it comes to expanding your franchise concept, taking the lead from successful franchisors is the right approach. And successful franchisors know that a great hourly workforce is the key differentiator in a franchise. According…

FRANCHISE FEVER PART II: CATCH IT!

Franchise businesses seem to be taking over the world.  Certainly I’ve wondered how to get in on some of that cha-ching.  If you’ve done the same, read on!  Though, if you’d like the benefit of a locally flavored backstory and some how-to basics, you might want to go back and read the first in this…

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