Snapchat for Recruiting: How brands use Snapchat to find great applicants
More than 150 million people use Snapchat every day.
In the past few years alone, the photo-sharing smartphone app has met and surpassed the popularity of other social media sites like Instagram, Twitter, and Facebook among teens and young adults.
Snapchat has fundamentally changed the way younger generations interact with the world around them. And it’s starting to change the way they look for jobs, too.
The average Snapchat user under the age of 25 checks the app ~20 times a day.
We already know that members of Gen Z do just about everything on their smartphones—82% of hourly workers now hunt for jobs on their mobile phones, according to Snagajob’s latest research. So, companies large and small are turning their attention to where today’s job seekers are and using Snapchat to find great hourly workers. Here are some of the best Snapchat ideas we’ve seen from industry brands using Snapchat for recruiting.
Best ways businesses are using Snapchat for recruiting
Recruiting with sponsored stories and filters
Companies like McDonald’s, GrubHub and Taco Bell are incorporating Snapchat into their recruitment strategies by creating filters and buying geo-targeted sponsored stories that link to their career and application pages. In fact, McDonald’s plans to use Snapchat to recruit over 250,000 workers in New York this Summer. The new “Snaplications” process allows users to start applying straight from the app.
“We’re always looking for new and innovative ways to find job seekers,” said Jez Langhorn, Senior Director of HR at McDonald’s USA. “We thought Snaplications was a great way to allow us to meet job seekers where they are—their phones.”
McDonald’s also uses Snapchat to create sponsored stories and filters to recruit new employees. Users who watch McDonald’s sponsored stories about working at the burger giant can swipe up during the story, get redirected to the McDonald’s job page and then create a 10-second application video using a custom, sponsored Snapchat filter.
Recruit Generation Z with Snapcodes
But not all Snapchat recruitment strategies require you to spend big bucks to sponsor stories. Other restaurant, retail and hospitality companies are using Snapchat Snapcodes to reach potential job seekers for free.
Snapcodes were introduced back in 2015 to direct people to a specific URL. Users simply capture a photo of the code, a ghost icon with a series of dots around them, and they can start browsing in-app. They’re free, easy to create, and they operate just like a QR code, meaning they can be placed virtually anywhere to be scanned from the app. Create a custom Snapcode for your job application in seconds with our how-to video and step-by-step guide!
Using Snapcodes with Snagajob
Snagajob helped CML Pizza Inc., a 17-location Little Caesar’s franchise, start using Snapchat for recruiting by setting up its Snapcodes strategy. Users who scanned the Snapcode were directed to the CML job application page on Snagajob, where they could directly apply for the position. By the end of the testing period, Snapcodes accounted for 18% of total applicant traffic to CML Pizza’s brand page on Snagajob.
Start recruiting with Snapchat at your business
Popular technologies are constantly changing, and recruitment strategies must follow. Post your job on Snagajob, create your own Snapchat Snapcode and start recruiting great applicants for your business today!