It’s always go time around here – literally an earthquake hit Richmond on Aug. 23, and we didn’t stop working but for a few minutes and not one of us left the building. One could say it was a very orange thing for us to do. Orange symbolizes energy and a host of other traits that pervade Snagajob’s culture, and it’s no accident that our primary brand color is orange. Snagajob Orange, though, is not what you would call carroty. More like sizzle your eyeballs orange.

Our culture, however, most certainly is carroty – as in we use Carrot Principles to get the juices flowing. In fact, we’ve practically bottled the stuff.

Chester Elton – bestselling author and motivational speaker referred to as the “apostle of appreciation” – intends to provoke passion for employee recognition and manager effectiveness as he champions what he calls Carrot Culture when he keynotes Hire Minds, our annual hourly hiring summit.

In his books and speaking engagements, Chester offers simple steps to becoming a Carrot Principle manager and building a recognition culture. He delivers a wealth of specific examples, drawn from real-life cases, of how effectual (and profitable) recognition can be. Preparing for him has us thinking a lot about carrots.

Many of us have read Chester’s books including his bestseller The Carrot Principle, considered the preeminent source on employee engagement and recognition. In it, the ground-breaking results of one of the most in-depth management studies ever undertaken are revealed, showing definitively that the most successful managers provide their employees with frequent and effective recognition.

Drawing on case studies from leading companies including Disney, KPMG and the Pepsi Bottling Company, Chester catalogs the transformative power of purpose-based recognition. It produces astonishing increases in operating results. It’s changed many lives.

Around here we’re passionate about learning and find inspiration throughout the books, blogs and tweets of the hourly hiring community. The Carrot Principle comes highly recommended by those of us at Snagajob. Which then got us thinking: how well read is everyone else in our hourly hiring community? Should we start a recommended reading list populated by the business books that have made a big difference for individual community members?

Tweet us @SnagajobWorks or email friends@snagajob.com and tell us what book(s) has changed your professional life. We’re then happy to provide you with a recommended reading list. We’re hoping that a title or two on there that will lead you in a new, exciting (perhaps carroty orange) direction.