Product Marketing Channel Enablement Med/High Volume Meters

Pitney Bowes Seeks a Product Marketing
Channel Enablement Med/High Volume Meters


Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company's solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. For more information, please visit us on the web at www.pb.com.


We are currently seeking a Channel Enablement specialist in the Product Marketing team focused on Med/High volume meters in the SMB Solutions line of business. SMB Solutions serves the shipping and mailing needs of clients with equipment, software and services offerings The right candidate will be an integral part of the team, supporting our continued growth.


Responsibilities include, but are not limited to:

Partnering with the Product Marketing Manager to develop and articulate the winning value propositions for Med/High volume meters. This role is accountable for clearly defining and communicating market opportunities, competitive differentiators, key segments and micro-segments and use cases.

The product Marketing Manager and the Channel Enablement team together will establish core messaging supporting web content, sales enablement, product launches, partner enablement and marketing campaigns. Channel Enablement lead must be able to articulate SMB solutions from a customer's point of view, demonstrating real value to customers. He/She must also have the ability to support specific feature functionality descriptions that differentiate PB solutions from the competition.

Provide guidance and content review for all product related marketing materials. He/She will work closely with the Integrated Marketing Communications team as they prepare all marketing campaigns and customer materials.


Qualification

Required Qualifications:

BA/BS required, MBA preferred
3+ years of product marketing, sales enablement experience
Proven track record in successful product marketing communications centered around customer needs and solutions (samples requested)
Ability to definitively differentiate our solutions from competitors based on "market-in" information and competitive perceptions.
Ability to work in complex and dynamic matrix structures
Ability to drive alignment in the way we position our solutions in the market through sales, partner and marketing channels