Marketing Analyst-Mobile Apps Sr. Manager - Full-time / Part-time

Job Summary  

The Senior Marketing Analyst contributes to the end-to-end planning, creating and managing of go-to-market strategies for the Digital Channels and Mobile Applications at UPS.  He or she works on multiple concurrent projects and contributes to the management of research, concept initiation, initiative launch and ongoing management (e.g. enhancements) of these go-to-market strategies for the Customer Technology Marketing (CTM) group. Additionally, the Senior Marketing Analyst at UPS is responsible for the Concept, Build, Deployment, and Launch of the UPS Mobile portfolio.

The Senior Marketing Analyst develops plans outlining strategy, competitive analysis, business landscape, and implementation plans. He/She also responds to inquiries from internal stakeholders to address issues and support positioning tactics. This position identifies target audiences to optimize the impact of campaigns and initiatives, as well as develops long-term strategies to align customer technology marketing initiatives with UPS’s strategic imperatives.

Other Duties  

• Works with other groups (e.g., CIM, CT) to negotiate value-added enhancements to sales/marketing initiatives and the reporting mechanisms behind those initiatives.
• Creates requirements with stakeholders and uses the Agile process adeptly to ensure technical teams thoroughly understand the business initiative development and enhancements.
• Promotes the Mobile Channel product portfolio to effectively communicate the value proposition to internal and external audiences.
• Manages user acceptance testing process within the workgroup to test product functionality with all stakeholders.
• Collaborates with other functions and business units to establish metrics to measure the success of marketing initiatives.
• Analyzes performance metrics to assess, diagnose and explain variance in performance to plan and develop action plans.
• Manages resources and people processes to ensure the day to day administration of processes and formal procedures.

Preferred Competencies  

• Identifies key information sources, assesses information quality, and understands and communicates limitations; relates and compares information from different sources; manages large amounts of data and appropriately applies data reduction and exploratory analysis techniques; makes logical assumptions; challenges own findings and documents process and outcomes; audits own analyses and determines their validity.
• Uses hypothesis driven investigation to solve problems; identifies relationships and patterns among data from various sources; tests for causality and identifies root causes of problems or trends.
• § Demonstrates a basic understanding of products, services, and customer facing technology solutions offered by UPS along with their features and business applications; describes general customer profiles targeted by the company.
• Demonstrates a detailed understanding of competitor’s strategies and offerings; collects, analyzes, and interprets competitive information; identifies areas where UPS is at a competitive disadvantage and suggests ideas for improving its competitive position.
• Demonstrates understanding of general (and segment specific if appropriate) business processes, including functional interdependencies, to support effective dialogue with customers about their operations; remains current on business and process improvement trends.
• Establishes oneself as a subject matter expert on assigned offerings (features, competitive position, historical & current performance, etc.); maintains deep familiarity with competitive offerings or substitute offerings and identifies points of superiority or required enhancements; maintains complete entries (features, specifications, and benefits) for all existing products, services, and customer facing technology solutions in the value elements library; identifies key performance metrics; establishes reporting system and comparables; monitors performance with appropriate frequency.
• Identifies and vets new concepts considering customer needs and the commercial viability of ideas; thoroughly documents features, specifications, and benefits associated with all new customer facing technology or service introductions in the value elements library.
• Demonstrates understanding of the role of promotions in demand generation; demonstrates understanding of the broad range of promotional alternatives available (e.g., advertising, exhibits/tradeshows, events, experiences, public relations, hospitality, direct and interactive marketing, telesales, collateral, price levels/promotions and programmatic support for sales calls such as thought leadership topics or other conversation starters); develops a promotional plan using prescribed process.
• Establishes and maintains a comprehensive marketplace assessment of customers, competitors, and other relevant market factors; gains new and unique customer insights through data modeling, marketing research, frontline personnel interviews and direct customer engagement; establishes learning objectives and plans to fill gaps in knowledge; analyzes issues for root causes and opportunities to prioritize key issues; evaluates, from a customer’s perspective, the experience of engaging with UPS across all touch-points in order to identify improvement opportunities; demonstrates understanding of and monitors the performance of customer sub-segments across the conversion, penetration, retention, and win back cycle.
• Accurately reads and interprets financial reports and statements; demonstrates an understanding of relevant financial measures, revenue and cost drivers; applies financial analysis to recommend solutions that support business objectives.

Minimum Qualifiers 

• Bachelor’s Degree-Preferred
• Master’s Degree-Preferred