Community Relations Assistant

Home Instead Senior Care Community Relations Assistant Job Description   EM Home Care, Inc. dba Home Instead Senior Care
 
 
Objective:
 
The Community Relations Assistant is responsible for ensuring the success of the marketing and networking plan for the company.  Under the direction of the Franchise Owner, the Community Relations Associate will perform a variety of Sales and Marketing duties, including researching and pursuing new referral sources and enhancing and maintaining relationships with existing referral sources.  Responsible for reporting results in moving relationships forward to Franchise Owner on a continuing basis, discussing successes and opportunities, and demonstrating documented progress and inquiry production in Sales/Marketing/Networking areas.
 
 
Primary Responsibilities:     
                                                                       

• Reflect the core values of EM Home Care, Inc., (d.b.a. an independently owned and operated Home Instead Senior Care franchise).
• Responsible for researching and developing client relationships and assisting in producing referrals; including preparation and documentation of scheduled and unscheduled calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead services and additional community resources, maintaining and nurturing existing referral relationships, including follow-up, as necessary. 
• Assists in achieving inquiry generation objectives for the company with the primary goal of bringing in new business to increase overall market share. Target referral sources include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc.
• In conjunction with Home Instead Senior Care franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
• Develops and maintains knowledge of Home Instead Senior Care brand.  Effectively presents Home Instead Senior Care marketing materials and services to referral providers, including one on one meetings, as well as planning and arranging formal group presentations to referral providers.
• Maintains accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities, including the use of CLEARCARE to maintain accurate records.
• Adheres to all company policies, procedures and business ethics codes.
• Participates in and contributes to the development of educational programs offered to clients, prospects, and co-workers.  

 Secondary Responsibilities: 
 

• Conduct Care Consultations as needed
• Conduct client/CAREGiver introductions as needed
• Conduct quality assurance (QA) visits with clients as needed
• Participate in various PR strategies
• Conduct Service Inquiries

Education/Experience Requirements:

• College Degree or equivalent work experience a plus
• Related business or sales experience (consultative sales a plus)
• Must possess a valid driver’s license
• Must be able to work in the field, and be insurable.

 
Knowledge, skills and Abilities:
 

• This position must have an understanding of and uphold the policies and procedures established by EM Home Care, Inc., (d.b.a. an independently owned and operated Home Instead Senior Care franchise)
• This position must demonstrate excellent oral and written communication skills and the ability to listen effectively
• This position must have the ability to work independently, maintain confidentiality of information and meet deadlines
• The ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making
• Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures
• The ability to organize and prioritize daily, monthly, quarterly and yearly work
• The ability to establish good working relationships with office colleagues, the franchise owner, clients and the community
• The ability to present a professional appearance and demeanor
• The ability to operate office equipment 
• Must have computer skills and be proficient in Word and Excel
• Ability to work occasional evenings or weekends as required