Sr Marketing Specialist- Email Marketing - Full-time / Part-time

Essential functions of the position:

The Senior Marketing Manager will be responsible for the strategic development and execution of targeted direct marketing campaigns to help to drive mail service utilization. We're looking for a strong direct marketer who brings experience leading successful campaigns and who can succeed in a fast-paced marketing environment.  The position will identify, evaluate and manage multiple projects simultaneously with the ability to engage cross- functional teams to meet deliverables and deadlines.

Primary responsibilities include email marketing campaign management and online Acquisition & Retention program activities across multiple lines of businesses. Specific responsibilities include:

Assist in providing vision, strategy and leadership for all digital marketing programs

Overseeing / project managing and executing line of business or marketing channel strategy including matrices for campaign development, managing timelines, providing instruction for accurate data pulls, production coordination, driving on-time deployments and analyzing results

Designing and executing tests that support key hypotheses and deliver actionable learnings that contribute to business growth

Become an expert in managing email activity and executing email campaigns within 3rd party tool

Partnering effectively with cross-functional teams to drive successful campaign execution – including strategy and campaign calendar development, creative / versioning / messaging, reporting/analysis, data / segmentation criteria, etc.

Developing presentations and other materials that outline project & test strategies including objectives, tactics & results

Bachelor's degree required

5+ years of direct marketing experience, preferably in both online and offline channels

Expert knowledge of direct marketing tactics and principles including testing strategies, targeting / segmentation principles and analysis required

Knowledge of email best practices including subject lines, messaging; deliverability and CAN-SPAM/anti-spam legislation is required

Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented and work independently as well as in groups.

Excellent verbal, written and interpersonal communications skills

Strong project management skills; ability to juggle multiple initiatives, organize & prioritize

Strong analytical and strategic skills. Must have ability to analyze historical results and understand implications for future programs

Innovative thinker capable of operating both in a hands-on/execution capacity (detail-oriented, conscientious) as well as a strategic capacity (asks "why")

Self-motivated and enthusiastic

UnitedHealth Group is working to create the health care system of tomorrow.



Already Fortune 25, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.



Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant - and built for speed.



Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.



Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.