Marketing Manager- Group Retiree

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Assesses and interprets customer needs and requirements.- Identifies solutions to non-standard requests and problems.- Solves moderately complex problems and/or conducts moderately complex analyses.- Works with minimal guidance; seeks guidance on only the most complex tasks.- Translates concepts into practice.- Provides explanations and information to others on difficult issues.- Coaches, provides feedback, and guides others.- Acts as a resource for others with less experience.
The Group Retiree business provides medical and prescription drug plans to retirees based on the unique needs of employers/plan sponsors. The Sr. Marketing Specialist role is part of the Group Retiree marketing team responsible for developing and implementing marketing strategies that align with the overall business goals.

Primary Responsibilities:

Develop and implement marketing plans to support the acquitistion and retention of members

-Pre-enrollment and post-enrollment materials

-Open enrollment meeting materials and presentations

-Members comunications

Support communication initiatives to help Group Retiree plans achieve the highest possible CMS star ratings (quality indicator).

Collaborate with Regulatory Affairs and Legal teams to ensure marketing materials are compliant with necessary state and federal guidelines
Work successfully with internal Marketing Services (creative and production) team

Create and maintain marketing schedules and material component spreadsheet/build of materials (BOM), if appropriate

Project manage marketing initiatives by using internal tools including the Depot and BPM

Bachelor's Degree  desired
Marketing communication skills required
5 years of marketing experience with in a matrix organization required
Direct to Consumer marketing experience is highly desired
Healthcare marketing experience will be given preference

Experience marketing to the Medicare eligible population is an asset
Relationship and collaboration skills are a necessity
Ability to succeed in a cross functional environment
5 years experience in a deadline driven environment
5 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint.
5 years experience demonstrating organization skills.
5 years experience managing and prioritizing several deliverables
5 years experience in meeting or exceeding sales promotion/marketing targets.
5 years experience influencing and collaborating with others
Ability to be flexible and work with ambiguity
Careers at UnitedHealthcare Medicare & Retirement.

The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.SM

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.