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Local Marketing Specialist - Phoenix, AZ
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Phoenix, AZ Phoenix, Arizona |
About this job
Position Description:
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.SM
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.SM
The Local Marketing Specialist is responsible for executing the local Marketing plans for the Optum Local
Care Delivery business. This position
will be principally focused on tactically deploying local Marketing programs
that quantitatively deliver qualified leads and retain existing patients while
building the brand locally.
The Local Marketing
Specialist will report into Optum Marketing, but will focus their energy
and attention in moving the Optum Local Care Delivery business forward within Arizona
each and every day.
Primary Responsibilities:
- Develop
a working understanding and comprehensive utilization of Analytical Marketing
and Segmentation models, locally. - Execute
comprehensive rigor that focuses locally on delivering qualified leads and retaining patients to maximize ROI. - Partner
with ROI/Analytics, Internal creative sources, and CRM colleagues to leverage comprehensive
tools & processes. - Evaluate
campaign level results via Analytical reporting and own the development for
future, strategic Marketing initiatives. - Execute
local strategies and plans to deliver qualified leads, as well as retaining
existing patients (with distribution). - Become fluent in value propositions delivered to Field Marketing
Organization and Health Plan Broker partners, locally. - Deploy practice-level tactical support with prioritized Primary
Care Physician, per local Marketing Manager. - Support new Market development and local Primary Care Physician
recruitment within operating business.
Requirements
Required Qualifications:
tomorrow and you can help. Already Fortune 17, we are totally focused on
innovation and change. We work a little harder. We aim a little higher.
We expect more from ourselves and each other. And at the end of the day, we're
doing a lot of good.
Through our family of businesses and a lot of inspired individuals, we're building
a high-performance Healthcare system that works better for more people in more
ways than ever. Now we're looking to reinforce our team with people who are
decisive, brilliant and built for speed.
Join with us and start doing your life's best work.SMDiversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
- Bachelor's Degree.
- 2+ years of complex Project Management experience..
- 2+ years of experience in an Analytical role within a corporate environment.
- 2+ years of experience in deadline-driven environment.
- Experience in the Healthcare Industry.
- Experience with Physician groups and inner workings of Physician practices.
tomorrow and you can help. Already Fortune 17, we are totally focused on
innovation and change. We work a little harder. We aim a little higher.
We expect more from ourselves and each other. And at the end of the day, we're
doing a lot of good.
Through our family of businesses and a lot of inspired individuals, we're building
a high-performance Healthcare system that works better for more people in more
ways than ever. Now we're looking to reinforce our team with people who are
decisive, brilliant and built for speed.
Join with us and start doing your life's best work.SMDiversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.
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