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About this job



Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World at Marriott.

POSITION SUMMARY


The Marketing Manager supports the organization in generating profitable revenue to increase revpar, market share, and brand awareness for applicable units by fully leveraging marketing programs at the property and market level and ensuring marketing efforts are effectively integrated with the selling efforts for the organization. Key accountabilities include: ensuring pull through of relevant national marketing programs, channels, platforms, and initiatives; developing and implementing property and market based programs based on local need-time and demand generation opportunities.

This position wll support marketing initiatives in all 4 Gaylord Hotels, pirmarily focused on group/meetings marketing initiatives. Stong project management preferred.

Position will be based in Nashville.



Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

EXPECTED CONTRIBUTIONS

1) Ensure pull through of relevant national marketing programs, channels, platforms, and initiatives

Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level

Educate stakeholders on marketing Brand Standards to ensure compliance

Ensure brand marketing communications and identity standards are maintained at the cluster and property level

Maximize the potential of established marketing vehicles within Marriott: Marriott Rewards, CTAC, MEOs, email, etc

Implement marketing programs in all segments to maximize revenue potential

Effectively communicate program details for properties

Coordinate with hotel General Managers, Sales and Revenue leaders with marketing program details; updates hotels on the status of programs ensuring follow-through and property "buy in" on customer service needs

Work closely with Cluster eCommerce manager to:

o Develop eMarketing and paid on-line advertising strategies for stakeholder properties (e.g. PPC keyword submissions, eBlasts, eBrochures/modules, eProposals) maximizing on-line marketing opportunities (e.g. cvent, starcite, knot.com,) and other digital media and Marriott e-tools (i.e. Essentials)

o Assure that content, photography, promotions and packages, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region

o Leverage eChannel cluster/market marketing and promotional opportunities to drive need-time business, with Cluster eCommerce Manager, and/or eChannels marketing manager and Revenue management.

o Maintain frequent, active engagement with Cluster eCommerce manager to ensure alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives

2) Develop and implement property and market based plans based on local need-time and demand generation opportunities

Maintain and grow business of hotels with effective marketing plans and programs

Continuously focus on marketing initiatives to create customer loyalty and increase market share

Focus on building each unit's top line revenue by executing against the sales strategy

Analyze and direct properties in decisions for marketing opportunities; Provide marketing channel mix (e.g. advertising (on and off line), promotions, public relations, direct mail, email, demand generator links) planning as part of the overall property and market cluster plans

Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence and to eliminate non-value added expenditures

Manage the planning, development, and production of marketing communications for properties in the market in conjunction with DMEs and the designated agency/vendor

Work with DME to identify new marketing opportunities in alignment with strategic direction

Evaluate and solicit new marketing, partnership, and barter opportunities

Work with revenue management partner to develop relevant promotions and packages

Provide support in strategic planning and market research

Research, present, and implement upon approval, new opportunities for group, catering, and transient business (and other outlets as applicable)

3) Additional Key Contributions

Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders

Assume leadership role as requested by General Manager or Sales leader, on ad hoc marketing opportunities and special projects

Build and maintain critical relationships o Maintain close communications with DME, GMs, Sales Leaders, and Revenue Leaders

o Spend one to two days per week visiting and/or contacting various stakeholder properties and market cluster and sales strategy meetings

o Manage relationships with media representatives

Complete Measurement/Reporting o Maintains accurate and up -to-date property initiative, tracking, and budget data/reports using project management system

o Measure and report success of property marketing and eCommerce performance to stakeholders using relevant tools

Collaborate with GD&PS or designated agency/vendor to achieve goals for all assigned hotels o Coordinate photo shoots in conjunction with GD&PS or other agency/vendor

o Work with GD&PS and/or other designated vendor partners as needed for collateral, communications, photography, dm, etc

o Work with GD&PS and Field Support to ensure that any communications materials created are up-to-date with marketing communications and identity standards

o Where applicable manage advertising, public relations and media agencies

Facilitate communications regarding marketing and eCommerce on behalf of properties for owners and asset management groups; provide updates regarding recent actions and upcoming initiatives; prepare for and participate in owner meetings, as appropriate.



  • CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED


    REQUIRED:

    4-6 years of marketing communications experience (hospitality industry preferred)

    Experience in corporate marketing communications, advertising agency, or e-marketing agency

    1-3 years internet marketing experience

    Demonstrated ability to develop and implement successful marketing strategies for individual properties and marketing perspective

    Demonstrated ability to maintain and grow business of hotels with effective marketing plans and programs

    Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)

    Strong relationship management and negotiation skills; demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)

    Strong problem solving and decision making skills

    Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop

    Strong knowledge of search engines and web optimization tactics

    Knowledge of leisure, group, and business transient hospitality business in defined markets

    Knowledge of hotel sales and operations and associated challenges from the marketing perspective

    Knowledge of food and beverage marketing trends

    Knowledge of need time strategy as developed by Revenue Management

    Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools

    EDUCATION AND PROFESSIONAL CERTIFICATION:

    College degree in hospitality management or marketing preferred