Copy Associate

Macy's is an industry leader in developing Private Brand Merchandise. Macy's Merchandising Group (MMG) is responsible for conceptualizing, designing, sourcing, producing, selling and marketing Macy's Private Brands across all categories. Some of our Private Brands include INC, Charter Club/Club Room, Epic Threads, Alfani, Style & Co., Tools of the Trade, American Rag, Bar III, Jenni, Ideology, Hotel Collection, and The Cellar.

Job Overview:

Responsible for helping manage all copywriting for MMG private brands.
Reports to Copy Director

Essential Functions:

• Help write creative copy for advertising campaigns, short videos, hang tags, store collateral, and other pieces, working closely with marketing managers and graphic designers
• Help coordinate with art directors to establish creative direction for branded and special projects.
• Write basic Packaging and In-Store collateral copy in the established brand voice.
• Help monitor copywriting schedules and budgets.
• Develop editorial calendars and create content for social media campaigns
• Attend weekly team meeting, new initiatives, brand concept and creative presentations.
• Work with production artists to ensure accurate production of copy content.
• Interact with MMG merchants to work on project details.
• Perform other duties as assigned.

Qualifications:

Educations/Experience:

• Bachelor's Degree in related area (English or Journalism preferred)
• Minimum of 3 years experience in related work (at a magazine, agency or in-house copy team)
• Experience with creating social media campaigns and writing supporting copy
• Some experience with brand development a plus

Communication Skills:

• Excellent verbal and written communications skills

Other Skills:

• Ability to think conceptually, decipher the overarching goal of a communication vehicle, and synthesize key points
• Ability to cleverly and succinctly articulate motivating headlines and body copy
• Interest in the larger world of fashion
• Proficient in Microsoft Office suite and comfortable working in Mac OS

This job description is not all inclusive. Macy's Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.