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Marketing Communications Specialist - Horsham, PA - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Horsham, PA Horsham, Pennsylvania |
About this job
Position Description:
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
Insurance Solutions provides AARP Medicare Supplement and AARP Hospital Indemnity Insurance Plans to AARP members. The company is part of UnitedHealthcare Medicare and Retirement, a segment of the UnitedHealth Group businesses dedicated to improving the health and well-being of Americans ages 50 and older.
We are seeking a marketing professional to join our Horsham, PA office as a Marketing Communications Specialist for the AARP-branded products sold through the Agent Distribution Channel. This highly visible position offers excellent growth potential within a Fortune 100 healthcare organization. The hired individual will have the opportunity to work on both business-to-business activity (with field sales agents and their agencies) and business-to-consumer (sales activity). The job entails coordinating the annual award process, supporting the development and implementation of marketing campaigns, and managing the team's budget and forecasts.
Primary Responsibilities:
- Support development of new business opportunities to existing Agents and attracting new Agents/Agencies to sell the AARP Medicare Supplement product.
- Assist with developing sales and marketing collateral/tools to educate and promote the product to the Agents/Agencies to drive increased sales activity.
- Coordinate the annual award program process, which includes pulling data, confirming award winners and developing materials to be included with the award
- Evaluate and participate in initiatives and projects in support of the Agent channel and new business activities.
- Ability to collect data from multiple resources to create specific reports and/or mailing reports.
- Support implementation of marketing and other business projects via testing, proofing, annual review process, etc.
- Track and measure effectiveness of marketing campaigns.
- Interface with advertising agency(ies) to deliver assignments.
- Ability to:
- Work independently as needed with nominal manager guidance and direction
- Work collaboratively in a team environment
- Serve as a support resource to sales team and other department for agent business activities
- Assess and interpret customer needs and requirements
- Identify solutions to requests and problems
- Manage and track budget information
- Handle multiple priorities at one time
- Provide evaluation and analyses of projects
- Ability to work cross functionally with different business units.
Requirements
Required Qualifications:
- Bachelor's Degree
- 3+ years Previous Marketing Experience
- Previous experience with Adobe Acrobat
- 2+ years Previous experience managing multiple marketing projects
- Ability to utilize MS Word must be capable of creating templates, correspondence, and entering information into forms, using spell/grammar check, mail merges.
- Ability to utilize MS Excel for data entry, sorting filtering, working with basic tables and basic formulas.
- Ability to utilize MS Outlook for e-mailing, calendar management, e-mail archives.
- Ability to utilize PowerPoint for creating presentations from scratch, using existing templates,
- Ability and willingness to travel up to 10% domestically
Preferred Qualifications:
- Previous experience in the healthcare or insurance industry
- Previous experience managing marketing projects with cross-functional teams
- Bachelor's Degree in Marketing, Business Communications, or related field
- Experience working with advertising agencies is desired.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.