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Startetgic Marketing Manager - Small to Medium Size Business - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Shelton, CT Shelton, Connecticut |
About this job
Impact
As a Strategic Marketing Manager you will be a critical member of the marketing team who recognizes the unique attributes of Pitney Bowes Small, Medium Size Business Solutions (SMB Solutions) and seize opportunities to communicate them for maximum impact. You will work with the team to identify research and analyze global and regional market trends/situations, business opportunities and new technologies that can generate breakthrough growth opportunities. You will specialize in the client base of the business unit, understanding its different segments, their needs, trends and issues. The Manager understands the buyers, decision makers and business processes in the shipping and mailing areas of these businesses, including the particular needs of multi-location sites. The Manager also understands the sales channels most effective to reaching the segment. The position is based in Shelton, CT.
The Job
Provides input to Marketing Strategy and Planning Director on overall Marketing Plan
Works with Market Intelligence to understand and analyze specific trends and opportunities across the key segments
Build more specific, detailed execution plan designed to achieve goals within the segment, collaborating with and leveraging the work of key product marketing counterparts; Project manages cross product line campaigns and special projects within key segments
Partners with Director of Integrated Marketing Communications (IMC) to identify key campaigns and tactics; outlines key drivers and elements of each; clarifies key messaging requirements for each segment. Allocates budget across campaigns and tactics of segment plan
Develops key relationships within the field and partners to ensure key linkages with segment specialty
Qualification
Bachelors' Degree, MBA a plus
5-8 years' experience marketing, with specific emphasis on marketing strategy
Market focused and results oriented ; Intimate understanding of industry and target markets
Demonstrated ability to work with cross-disciplinary teams (market intelligence, product marketing, IMC and product management) in order to accomplish goals
Understanding of key marketing programs required and related funding necessary
Excellent project management/coordination skills to manage multiple priorities in order achieve goals
The Team
Within our Small/Medium Business (SMB) Solutions team, we provide a full range of mailing equipment and postage meters, maintenance and support services and supplies that enable our clients to efficiently create mail and evidence postage. We segment our SMB Solutions business between our North America operations, comprising the U.S. and Canadian businesses, and our International operations. We are a leading provider of postage meters and have approximately one million meters installed in North America and over three-hundred thousand meters installed elsewhere.
Pitney Bowes, a global technology company, provides shipping & mailing solutions, data management software, and location intelligence offerings, powering billions of physical and digital transactions in the connected and borderless world of commerce. Helping clients achieve their greatest commerce potential are Pitney Bowes' 16,000+ passionate employees around the world, our relentless pursuit of innovation with over 2,300 active patents, and our focus on clients, who are at the center of all that we do - from small businesses to 90% of the Fortune 500.
All interested individuals must apply online. Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace. Women, Minorities, Individuals with Disabilities and Veterans are encouraged to apply.
As a Strategic Marketing Manager you will be a critical member of the marketing team who recognizes the unique attributes of Pitney Bowes Small, Medium Size Business Solutions (SMB Solutions) and seize opportunities to communicate them for maximum impact. You will work with the team to identify research and analyze global and regional market trends/situations, business opportunities and new technologies that can generate breakthrough growth opportunities. You will specialize in the client base of the business unit, understanding its different segments, their needs, trends and issues. The Manager understands the buyers, decision makers and business processes in the shipping and mailing areas of these businesses, including the particular needs of multi-location sites. The Manager also understands the sales channels most effective to reaching the segment. The position is based in Shelton, CT.
The Job
Provides input to Marketing Strategy and Planning Director on overall Marketing Plan
Works with Market Intelligence to understand and analyze specific trends and opportunities across the key segments
Build more specific, detailed execution plan designed to achieve goals within the segment, collaborating with and leveraging the work of key product marketing counterparts; Project manages cross product line campaigns and special projects within key segments
Partners with Director of Integrated Marketing Communications (IMC) to identify key campaigns and tactics; outlines key drivers and elements of each; clarifies key messaging requirements for each segment. Allocates budget across campaigns and tactics of segment plan
Develops key relationships within the field and partners to ensure key linkages with segment specialty
Qualification
Bachelors' Degree, MBA a plus
5-8 years' experience marketing, with specific emphasis on marketing strategy
Market focused and results oriented ; Intimate understanding of industry and target markets
Demonstrated ability to work with cross-disciplinary teams (market intelligence, product marketing, IMC and product management) in order to accomplish goals
Understanding of key marketing programs required and related funding necessary
Excellent project management/coordination skills to manage multiple priorities in order achieve goals
The Team
Within our Small/Medium Business (SMB) Solutions team, we provide a full range of mailing equipment and postage meters, maintenance and support services and supplies that enable our clients to efficiently create mail and evidence postage. We segment our SMB Solutions business between our North America operations, comprising the U.S. and Canadian businesses, and our International operations. We are a leading provider of postage meters and have approximately one million meters installed in North America and over three-hundred thousand meters installed elsewhere.
Pitney Bowes, a global technology company, provides shipping & mailing solutions, data management software, and location intelligence offerings, powering billions of physical and digital transactions in the connected and borderless world of commerce. Helping clients achieve their greatest commerce potential are Pitney Bowes' 16,000+ passionate employees around the world, our relentless pursuit of innovation with over 2,300 active patents, and our focus on clients, who are at the center of all that we do - from small businesses to 90% of the Fortune 500.
All interested individuals must apply online. Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace. Women, Minorities, Individuals with Disabilities and Veterans are encouraged to apply.