Marketing Event/Marketing Specialist - Jacksonville, FL

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Market Practice Specialist is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization.  A primary focus of this position is to generate awareness as it pertains to the WellMed health care delivery system.  The position is also responsible for providing assistance with special projects and educational efforts as directed by management.  This position is accountable for Market membership goals for both growth and retention

Primary Responsibilities:

• Collaborates with the market leadership to create an action plan for territory activities and community outreach; Designs, creates and executes marketing activities to support growth and retention goals.  Reviews marketing activities with appropriate market leadership and obtains approval


• Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system


• Provides support to the clinics for events, training, and collaterals and other duties to be assigned


• Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff


• Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the WellMed health care delivery system


• Completes all necessary reports and deliverables as requested by leadership according to established deadlines


• Participates actively in staff and operational development meetings and training sessions


• Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives.  Effectively creates databases and manages assigned budgets with productive ROI results


• Collaborates with outside vendors as needed to fulfill program initiatives


• Ensures alignment between brand-building, positioning and direct-response objectives; Manages promotional campaigns through various media organizations to ensure the proper message is presented


• Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements


• Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership


• Reviews bids from vendors, arranges purchase orders and evaluates the quality of vendor services


• Occasional weekend and evening work is required


• Performs all other related duties as assigned

Required Qualifications:

• Bachelor's degree in a related field (Four additional years of comparable work experience beyond the required years of experience may be substituted in lieu of a bachelor's degree)


• Three to five years of marketing project management, communications and/or marketing campaign development, and event planning experience


• Experience with CMS guidelines and / or experience in a health care related field


• Proficiency in Microsoft Excel, PowerPoint, and Word, and Internet research


• Current, valid driver's license and reliable transportation


• Ability and willingness to travel as determined by business need

Preferred Qualifications:

• Five or more years of project management, communications and/or marketing campaign development and event planning experience


• Bilingual (English/Spanish) fluency

WellMed is a healthcare delivery system serving more than 90,000 patients, primarily Medicare eligible seniors, in Texas and Florida through primary care clinics, multi-specialty clinics, and contracted medical management services. Headquartered in San Antonio, Texas, WellMed is an industry leader in medical risk management, highly effective disease management and chronic care programs, healthcare delivery services and more.

Our focus and mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. We are innovators in preventative healthcare, striving to change the face of healthcare delivery for seniors. Our providers and support staff are selected for their dedication to the senior population and focus on preventative, proactive patient care.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.

Job Keywords: Marketing specialist, Marketing Coordinator, Event specialist, event coordinator, Jacksonville, FL, Florida