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Advertising Marketing Manager - Horsham, PA - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Horsham, PA Horsham, Pennsylvania |
About this job
Position Description:
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
We are
seeking a dynamic Advertising Marketing Manager to join our Horsham, PA office. Employees in this function are involved in developing market strategies to support products and drive Membership/Sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.
Primary responsibilities:
- Manage direct response advertising campaigns
- Develop and implement online marketing strategies
- Manage and optimize paid digital media
- Responsible for media placement strategy development and execution.
- Optimize media placement to drive sales
- Work with agency partners to develop new creative for advertising campaigns.
- Planning, executing and analyzing all advertising campaign performance metrics
- Overseeing campaign budgets, including agency spending and accountability
- Develop creative and testing strategies for existing and emerging media channels
- Managing and prioritizing several deliverables.
- Ability to meet and/or exceed sales promotion/marketing targets.
- Ability to be flexible and work with ambiguity
- Review the work of others.
- Develop innovative approaches.
- Sought out as expert.
- Serve as a leader/ mentor.
Requirements
Required Qualifications:
- Bachelor's Degree in Marketing, Advertising, or Business.
- Travel up to 10% of the time.
- 5+ years of Advertising and Mass Media experience.
- 5+ years of Direct Response Marketing experience.
- 5+ years of experience Managing external Advertising agencies and clients.
- 3+ years of Digital Marketing experience, including Paid Search and Display advertising.
- Previous Project Management experience.
Preferred
Qualifications:
Qualifications:
- Master's Degree.
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.
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