Marketing Events and Community Relations Specialist - Las Vegas, NV

Position Description:

UnitedHealth
Group is working to create the Healthcare system of
tomorrow and you can help. Already Fortune 17, we are totally focused on
innovation and change.  We work a little
harder. We aim a little higher. We expect more from ourselves and each other.
And at the end of the day, we're doing a lot of good.

Through our family of businesses and a lot of inspired individuals, we're
building a high-performance Healthcare system that works better for more people
in more ways than ever. Now we're looking to reinforce our team with people who
are decisive, brilliant and built for speed. 
Join with us and start doing your life's best work.SM

We are have two exciting opportunities for Marketing Events and Community Relations Specialists to join our team.  In this position you will  touch both prospects and existing members through the building of community relationships with key community partners, FQHCs, and general public with regards to events and organized activities in promoting brand recognition.  You will be responsible for planning and executing over 100 community events per year.

Primary Responsibilities:

• Analyze customer behavior to drive understanding of
  current and future customer and market needs.
• Conduct/utilize market research and competitive analyses
  (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing
  strategy.
• Analyze member/customer data to identify and analyze
  customer/market trends, themes, issues (e.g., call center data, customer survey data, functional health checks).
• Demonstrate understanding of applicable laws,
  regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform/PPACA, state contracts, CMS).
• Define target markets or customer groups and their
  specific requirements (e.g., segmentation).
• Demonstrate understanding of applicable business
  strategies/goals and how they can address customer requirements and marketing efforts.
• Demonstrate understanding of applicable products and
  services (e.g., features, benefits, audiences, differentiators).
• Develop understanding of applicable sales channels (e.g.,
  consultants, brokers, trade groups) to drive marketing strategy.
• Perform
  analysis of customer and business requirements to drive development of
  marketing strategies (e.g., budgets)
• Align marketing initiatives/campaigns with applicable business goals/objectives, as well as the needs of identified target populations/clients
• Ensure that marketing efforts target applicable internal and external audiences/constituencies, in alignment with business goals (e.g., customers, members, brokers/consultants)
• Identify/develop/review creative concepts/content
• Investigate non-standard requests and problems, with some
  assistance from others. 
• Building relationships in the community in order to grow and
  retain Membership.
• Create opportunities through UnitedHealthcare Community Plan
  events with targeted PCP, CBOs, and FBOs.
• Execute Marketing plan.
• Coordinate and Execute UHCCP events (i.e., Community Days, Dr.
  Health E. Hound Fitness Challenge, etc.).
• Develop exceptional relationships with community-based partners,
  advocacies, Providers, and agency partners.
• Employees in this position are involved in
  developing Marketing strategies to support products and drive Membership/Sales
  growth. Employees develop strategies and tactical plans to support
  Consumer/Member innovation, support New Product and Program launches, and
  combat competitive pressures. May also analyze economic considerations, develop
  Marketing forecasts, estimate costs, and manage Program/Project budgets
• Be a Community expert of targeted areas.
• Responsible for local Brand Awareness through community
  involvement by targeting and participating in key events (such as Health Fairs,
  Community focus groups, Educational Wellness seminars, Fitness events, Fun
  Walks, etc.), through existing relationships and the creation of new ones.
• Influence or provide input to forecasting and planning
  activities with targeted Physicians.
• Responsible for data input and tracking of information into
  department-specific programs (FAST, Sales Force, etc.).
• Educate and assist current and potential Members regarding the
  UHCCP program (i.e., presentations, one-on-one conversations, etc.).
• Work with Internal cross-functional teams (including Clinical,
  Network, and Care Management) to help facilitate issue resolutions, as
  appropriate.
• Ensure compliance and quality Outreach efforts, adhering to all
  applicable State and Federal Regulatory requirements and procedures.
• Set individual work schedule and event development strategies to
  attract and retain membership market share in targeted markets.
• Responsible for meeting or exceeding UHCCP targeted growth,
  retention, and enrollment expectations within assigned region.
• Represent UHCCP at community meetings and coalitions.
• Attend conferences as required.
• Analyze and investigate.