Marketing Research Analyst

Job Summary

The Marketing Research Analyst determines and recommends the appropriate method of research to investigate specific business issues or problems. He/she designs research studies to collect customer information for use in the identification and analysis of customer solutions. The Marketing Research Analyst II consults with internal subject matter experts and third-party research vendors to assist in identifying the best approach to solving business issues. He/she determines and collects the relevant data required to perform analyses and is also responsible for summarizing and communicating the results of the analyses to key stakeholders throughout the organization. The Marketing Research Analyst supervises specialists.

The Marketing Research Analyst Maintains an understanding of current market and industry practices to leverage existing knowledge and optimize development of customer analyses.  He/She Develops analysis objectives to better understand customer needs and identify opportunities to enhance the customer experience.  This position formats databases to run queries and generate reports for inclusion in presentations.  He/She Maintains subject matter expertise across vendor offerings, research methods, and marketplace activities to optimize UPS’s use of third-party vendors.  The Marketing Research Analyst also manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.

Other Duties

• Gathers customer and/or third-party data from internal sources (e.g., Business Development, Marketing Research Department, etc.) for use in marketing research projects.
• Performs analyses using statistical software (e.g., Statistical Package for the Social Sciences) to facilitate understanding and interpretation of data.
• Gathers, compiles, and sorts data to facilitate reporting and analysis.
• Writes Requests for Proposals to facilitate vendors’ understanding of UPS’s expected project deliverables.
• Monitors production of data collection to stay within budget and ensure the project is completed on schedule.
• Holds others accountable to established performance levels to achieve individual and group goals.
• Designs methods to capture needed market research data to identify market, segmentation and research objectives.
• Completes competitive assessment of industry landscape to understand competitors’ capabilities and solutions.
• Makes recommendations on research methodology, based on results of preliminary analyses, to assist stakeholders in the achievement of business goals and objectives.
• Proactively addresses stakeholder concerns to facilitate understanding of any risks and benefits associated with the research methodology.

Preferred Competencies

• Applies Information Analysis & Solution Generation Knowledge: Identifies key information sources, assesses information quality, and understands and communicates limitations; relates and compares information from different sources; manages large amounts of data and appropriately applies data reduction and exploratory analysis techniques; makes logical assumptions; challenges own findings and documents process and outcomes; audits own analyses and determines their validity.
• Applies Problem Definition & Structuring Knowledge: Identifies key factors behind basic problems and establish a path to solve them; proposes approaches to solve more complicated problems; investigates and diagnoses anomalies in routine business results.
• Applies Service, Product, and Customer Technology Knowledge: Demonstrates a basic understanding of products, services, and customer facing technology solutions offered by UPS along with their features and business applications; describes general customer profiles targeted by the company.
• Develops and Manages Marketing Research: Clearly defines research objectives and key questions; designs research projects using common qualitative and quantitative marketing research methods; applies essential research design principles (pretesting, upfront analysis planning, and creating rational and achievable project plans); differentiates between strong and weak insights and acts accordingly; interprets and uses research results objectively.
• Project Management: Demonstrates understanding of implementation objectives, project plan, and one's role within a project; participates in the implementation of a project; provides timely, thorough and concise updates for area of responsibility; identifies areas of risk and properly communicates them to the project manager.
• Project Planning: Demonstrates an understanding of basic project planning processes, including planning action items and resources.
• Statistical Analysis: Demonstrates some advanced knowledge of statistical analyses, sampling, and tests; demonstrates the ability to identify outliers in data sets; troubleshoots existing statistical models; demonstrates basic knowledge of time series analysis.

Minimum Qualifiers

• Bachelor's Degree – Preferred
• Master's Degree - Social Science, Statistics, or Marketing Preferred