Marketing Specialist - Hockessin, DE - Full-time / Part-time

Position Description:



You
never thought your career could help millions of lives. Well, here you can. As
a Marketing Specialist, you'll utilize innovative strategies and programs to
ensure access to health care coverage for the underserved and impact millions
of lives. You'll use your energetic, empathetic approach to marketing and add
value to our team. Through community marketing and outreach efforts, you will
have direct impact on membership growth and retention. You'll use your
creativity, strategic lens and outspoken attitude to be part of an elite team
to rewrite the history of UnitedHealth Group. Join us and start doing your
life's best work. (sm) 

Positions in this family are related to the research, design, development and presentation of marketing and promotional materials/programs to support the sale of products and/or services.

As a Marketing Specialist you are involved in developing market strategies to support products and drive membership growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.



Primary Responsibilities:

• Support
  the Sales/Marketing team in assigned territory
• Establish
  new relationships and maintain existing ones
• Collaborate
  with Sales Agents and Agent Managers to understand their needs
• Identify
  opportunity and develop a Marketing strategy, in a diverse multi-cultural
  Senior citizen population, which is supportive to the Sales Agent's networking
  (territory)
• Share
  our mission to help people live healthier lives, throughout the communities we
  service
• Create
  educational and sales events within our targeted population
• Execute,
  plan and coordinate resources (i.e., Vendors, Partners, Sales Agent, etc.) to
  ensure a successful event 
• Responsible
  for meeting or exceeding targeted growth, retention, and enrollment
  expectations within assigned territory 
• Analyzes and investigates
• Provides explanations and interpretations within area of expertise.

Required Qualifications:

• Must have own
  transportation with valid Driver's License and Insurance
• Must be able
  to lift, carry and push up to 12 lbs
• 2+ years of Marketing
  or Sales experience
• 1+ years of Marketing
  experience in a healthcare environment
• Must be able
  to travel within territory and work evenings & weekends, when required
• Bachelor's
  degree or HS Diploma/GED plus 2+ years Marketing experience 

Preferred Qualifications:

• Bilingual
  fluency with English and Spanish
• Medicare
  and/or Medicaid experience
• Knowledge of
  CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations 

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.