Vice President, Marketing Strategy, The Ritz-Carlton - Full-time

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The Vice President, Marketing Strategy, The Ritz-Carlton is a key member of the Luxury and Lifestyle Brand Marketing leadership team, as well as a key member of The Ritz-Carlton sales and marketing leadership team. He/she functions as the strategic marketing leader for The Ritz-Carlton brand, The Ritz-Carlton Reserve and also supports other MI luxury consumer marketing efforts (i.e., EDITION Hotels). This position will provide luxury marketing expertise, strategic direction and insight regarding global brand marketing plans, strategies, messaging, programs and advertising/marketing communications, including web development, digital, CRM, partnerships, social media, and The Ritz-Carlton Rewards. The position also oversees brand marketing and voice activation at all sales, marketing, public relations and eCommerce touch points. Core responsibilities for this position include:

1. Establishes and executes the global brand marketing strategy, plan, and programs via direct and cross-functional resources to achieve marketing goals and objectives, and to drive overall brand performance for The Ritz-Carlton.
2. Partners with the BMSC, The Ritz-Carlton brand, regional, and continent sales and marketing leadership to support the global positioning and growth of The Ritz-Carlton brand and luxury segment. Provides tactical marketing support for MI luxury brands including Bulgari and EDITION.
3. Manages the Ritz-Carlton marketing staff including brand marketing, eCommerce, CRM, partnerships, and field marketing. Serve as daily point of contact for the agency of record and various vendors.
4. Manages marketing budgets and scorecard results. Acts as the brand advocate on portfolio marketing programs and related matters.

EXPECETED CONTRIBUTIONS
EXPECTED CONTRIBUTIONS
1. Establish and execute the global brand marketing plans, strategies and programs via direct and indirect cross-functional resources to achieve business and brand marketing goals and drive overall brand performance.

• Protects, celebrates and grows The Ritz-Carlton Mystique, enhances marketplace relevance and delivers the brand promise.
• Develops and ensures implementation of integrated global sales and marketing plans, as well as programs to continue to successfully position The Ritz-Carlton as a luxury brand and achieve specific plan objectives.
• Develops luxury marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.
• Provides executive oversight, functional and business expertise to ensure the successful execution of brand marketing strategies and programs across all platforms including traditional media, digital, social, and relationship platforms.
• Responsible for development, creation and results of luxury segment marketing to include: brand voice, including activation and guidelines, brand messaging, creative platforms, advertising, photography and guidelines, brand integration, public relations, partnerships, paid search, experiential marketing and events, direct marketing, website development, Hotel Web Sites, digital and social media, channel planning and optimization, media mix/planning, promotions, marketing innovation, key continental regional pull through strategies and tool content development.

2. Partnering within, across the organization to support the global positioning and growth of The Ritz-Carlton brand and luxury consumer segment.

• Partners with key organizations including global marketing, public relations, sales, marketing, finance, owner services, revenue management, ecommerce, regional and Continent sales/marketing leaders, Ritz-Carlton Rewards, JP Morgan Chase as relates to our co-brand credit card, and other functions to drive effective, on-brand execution and results requirements of the plan.
• Manage marketing efforts to support the EDITION (including digital support, field marketing, and field eCommerce); partner, as requested, on Bulgari digital efforts
• Interfaces heavily with Global Sales and the Ritz-Carlton sales/marketing leadership to develop and execute appropriate field sales and marketing plans globally.

3 Hire, develop, manage and inspire the marketing staff and all related agencies. Manage the scope of work assigned to the agency of record and various agency/vendors.

• Responsible for selection, supervision and development of high performance staff in accordance with company policies and procedures.
• Inspires agencies of record with brand vision and spirit of partnership that creates an optimal working partnership.
• Assigns work and manages processes and activities to ensure deadlines are met and quality expectations are exceeded.
• Identifies best practices and leverage learning and capability to plan, build and maintain an organization providing best in class luxury marketing capabilities to the organization.

4. Manage marketing budgets, scorecard results.

• Develops annual marketing program budgets and allocates budgets by program based on the marketing plan. Maintains tracking and reporting of key budget operational processes and reports throughout the year.
• Works with Insights Strategy and Innovation, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year (metrics include: program revenue, profit, key awareness and perception shift measurements, paid search revenue, digital results and other metrics as pre-established in the marketing plan).

CANDIDATE PROFILE - REQUIRED TALENTS AND EXPERIENCE
CANDIDATE PROFILE - REQUIRED TALENTS AND EXPERIENCE

• 10+ years of exceptional performance in the development, execution and management of global luxury marketing plans and programs
• Proven track record of global agency management and development/execution of high impact global luxury marketing communications platforms
• Strong eCommerce and digital background
• Multi-discipline experience across the marketing function: planning, analytics, programs, promotion, marketing communications, partnerships, etc.
• Experience managing complex marketing initiatives and budgets
• Proven CRM track record

EDUCATION:

• Bachelor's degree in related area
• MBA preferred

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.