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Client Development Manager
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Marlborough, MA Marlborough, Massachusetts |
About this job
Overview:
The Client Development Manager – FS role is to prospect new clients by networking, cold calling, advertising or other means of generating interest from potential clients. Recruit, secure, and retain a profitable client base for Acosta. Serve as the primary point of contact to Acosta Food Service and Natural Specialty Sales clients. Partner with the key account managers, field account managers and distributor account managers to coordinate a strategic and creative development plan, media plans and tactical execution (may include merchandising and other retail objectives) for client’s brand(s) as they relate to consumer marketing efforts. Facilitate the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives. Seek to find available funding through brand or trade in order to drive consumer initiatives that deliver mutually beneficial results for our clients and Acosta.
Responsibilities:
- Proactively seek opportunities for Acosta Food Service channel through the selling of services to prospective clients. Identify potential clients and the decision makers within the client’s organization.
- Build relationships with all marketing functions and appropriate sales and headquarter functions of clients. This includes visits to client headquarters and participation in marketing planning meetings (when applicable).
- Communicate/recommend solutions to consumer marketing issues, to team leader, divisional executive vice president, general managers, national director of marketing, and client’s senior management.
- Facilitates communication among employees and management; may guide managers and employees on problem solving, dispute resolution, regulatory compliance, and litigation avoidance.
- Build national Acosta marketing events for Food Service channel; Present new products and services to enhance existing relationships.
- Enhance the expansion of special initiatives like Aisles of Smiles, insuring the execution, viability, community relations, and sales effectiveness. Coordinate work with Muscular Dystrophy Association officials and the local Acosta management to sell program and achieve desired sales results.
- Share best practices from one market/region to another to maximize event’s sales potential.
- When needed, secure consumer research (such as Spectra) and category analysis (Asset Knowledge Suite) to support or validate marketing plans. Coordinate analysis for director of category management and/or senior category development managers. This may include analysis of spending versus incremental sales volume, client scorecards, category, brand and account information, syndicated data reports.
- Recommend most effective media and retail execution strategy and tactics.
- Insure that all radio, television, print, and other forms of advertising buys are made and provide commissions to brand or region – by making Acosta agency of record for all Acosta accounts.
- Communicate and coordinate all retail initiatives with regional executive vice president and senior vice president of Food Service.
- Work on special projects as requested by Food Service senior management; Submit weekly progress reports to ensure data is accurate. Track and record activity on accounts and help close deals to meet these targets.
- May travel up to 30% of time.
- Miscellaneous duties as assigned.
Requirements
- 5+ years in consumer packaged goods industry or in advertising or promotional agency
- Self-motivated; self starter; strong leadership and management ability.
- Strong presentation skills and interpersonal skills.
- Thorough understanding of core advertising and marketing functions; creative developments, brand management, media buying, post-promotional analysis, financial ramifications.
- Broker, manufacturer, advertising agency, and promotional agency understanding of roles and functions.
- Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence Associates for results.
- Broker, manufacturer, advertising agency, and promotional agency understanding of roles and functions.
- Possess the business acumen to effectively interpret various financial reports to manage operating results and control financial position; strategically incorporate findings to positively impact top and bottom lines.
- Experience working with revenue accounting concepts, i.e., revenue generated against cost, cost of sale, etc.
- Assertive, creative, team player and proven sense of urgency.
- Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Adobe Acrobat, Photoshop, etc..
Acosta Sales & Marketing is an Equal Opportunity Employer