Senior Marketing Specialist - Golden Valley, MN and Southfield, MI

You dream of a great career with a great company where you
can make an impact and help people.  We
dream of giving you the opportunity to do this. 
And with the incredible growth of our business, it's a dream that
definitely can come true.  Already one of
the world's leading Healthcare companies, UnitedHealth Group is restlessly
pursuing new ways to operate our Service Centers, improve our Service levels
and help people lead healthier lives.  We
live for the opportunity to make a difference and right now, we are living it
up.  This opportunity is with one our
most exciting business areas, Optum, a growing part of our family of companies
that make UnitedHealth Group a Fortune 17 leader. 

As a member of the Consumer Solutions Group, this position
is responsible managing the member communications strategy to attract and
activate consumers in Optum programs in order to achieve program participation
and value targets.  This position will
have direct involvement in designing, developing and deploying marketing communications
in the Employer market. 

Additionally, the ideal candidate must have demonstrated the
ability to execute against multiple projects and excel in a fast paced, results
oriented work environment.  You must be
highly motived, rollup your sleeves, self-starter with a passion for
communicating in new and disruptive ways. 
You should thrive on seeking new insights, finding creative solutions
and measuring results.

• Assesses and interprets customer needs and requirements.
• Identifies solutions to non-standard requests and problems.
• Solves moderately complex problems and/or conducts moderately complex analyses.
• Works with minimal guidance; seeks guidance on only the most complex tasks.
• Translates concepts into practice.
• Provides explanations and information to others on difficult issues.
• Coaches, provides feedback, and guides others.
• Acts as a resource for others with less experience. 
• Implement and manage marketing programs focusing on building awareness and customer engagement
• Manage marketing communication projects to monitor/ensure proper implementation (e.g., role assignments, timelines/milestone, budget management, issue tracking, deliverables)
• Manage review/revision/approval processes to ensure achievement of communications and business goals/objectives
• Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance)
• Develop the necessary metrics to evaluate effectiveness of communication plans 
• Compile marketing program findings and share learnings with the broader marketing organization
• Represent marketing and the consumer experience on cross functional team 
• Manage marketing budget, delivery of all marketing activity within agreed budget
• Performs research to identify/analyze consumer needs and preferences
• Work with internal marketing and creative services to meet program objectives 
• Apply internal and external communications standards established for the business (e.g., branding standards/guidelines, internal style guides, naming conventions, CAN-SPAM laws, legal review, AP style guides, communications industry standards, health literacy)
• Collaborate with applicable internal and external partners to design/implement communications format and content

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.