Segment Marketing Manager - Go-to-Market

MetroPCS provides the freedom and convenience of unlimited, no-annual-contract wireless services on a nationwide 4G network for a flat rate. With MetroPCS, customers get great value and a wide variety of device choices from leading brands. A flagship brand operated by T-Mobile US, Inc. (NYSE: 'TMUS'), MetroPCS products and services are available online and across the United States through a network of company-owned stores, authorized dealer locations, and leading national retailers.

Segment Marketing Manager, Go-to-Market Marketing Manager

Job Summary:
The GTM Marketing Manager is responsible for rolling out national marketing strategies, programs and marketing policies into the field with the goal of providing the support, tools and resources needed for the field to execute locally. This person will also be responsible for collaborating with the regional marketing teams to identify best practices that can be applied nationally. This role will be accountable for developing KPI's and measurement at the national level with a focus on continual learning and optimization to increase effectiveness.
Core Competencies
Leadership: Customer focus, Change and Innovation & Results Focused
Marketing: Go to Market Leadership, Marketing Communications Management, Business Management

Essential Functions

• Go to Market: This role is responsible for communicating marketing plans and policies into the field, soliciting feedback and ensuring it gets executed at the local level.
• Best Practices: This role is accountable for creating a 'best practice center of excellence' for local marketing activities that can be applied across different regions. This is about seeking out the best in class examples then developing new programs that build on this learning.
• Measurement: Drive a set of metrics that are adapted nationally and used to measure local advertising, sponsorship, event execution and marketing program effectiveness.
• Local Sponsorship Strategy: Collaborate and provide guidance on local sponsorship opportunities. Drive measurement and discipline in the field.
• Regional Insights & Implications: Partner with regions to better understand competitive landscape, target consumers and areas of opportunities.

KPI's:

• Brand Consideration
• Cost per Gross Add
• Cost per engagement (or proposed metric)

*5 - 7 years marketing experience
*Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
*4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
*Ability to assess and implement successful, focused, integrated Marketing development plans
*Knowledge of new Marketing development processes, go to market strategies, and Marketing life cycle management
*Strong verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders
*Experience in defining and executing go-to-market strategies
*Knowledge of financial drivers, experience in managing return on investment objectives. Ability to create forecasts, financial models and budgets
*Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
*Broad understanding of program management concepts and tools, including technical, innovation process, Marketing management, financial and operations functions
*High School Diploma/GED - Bachelors Degree preferred