Sr. Content Manager - Full-time

Summary

Sr. Content Manager

The Senior Content Manager is the overseer of Agency's content both existing and newly developed. Responsible for all aspects of agency content projects, taking projects from original conception through completion, and a single point of contact for those projects. Partners with agency leadership to maintain a content library that is in-sync with current consumer, shopper, and customer trends, and is synergistic with annual product themes and creative styles. Content ranges from food, recipes, lifestyle articles, and health and wellness taking form across varying categories of multimedia including; photography, video, mobile applications, and social media.

Advantage Sales & Marketing, LLC is proud to be an Equal Opportunity Employer

Responsibilities

Advantage Sales and Marketing, LLC (ASM) is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. ASM services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Senior Content Manager is the overseer of Agency's content both existing and newly developed. Responsible for all aspects of agency content projects, taking projects from original conception through completion, and a single point of contact for those projects. Partners with agency leadership to maintain a content library that is in-sync with current consumer, shopper, and customer trends, and is synergistic with annual product themes and creative styles. Content ranges from food, recipes, lifestyle articles, and health and wellness taking form across varying categories of multimedia including; photography, video, mobile applications, and social media.

Essential Job Duties and Responsibilities

Content Development

• Work directly with agency leadership to develop new content and maintain existing high-quality content; assuring it has the proper tone, messaging, and effectiveness to support core and custom product offerings
• Build, maintain, and implement content plans and editorial calendars to support annual product development defining owners and contributors where necessary
• Partner with the Creative Department to develop and maintain understanding of content guidelines (style guides) and policies
• Leverage market data and analytics (in partnership with Agency Insights and Analytics Team) to develop content themes/topics
• Keep abreast of popular culture, marketing trends, industry developments, and competitive activities with the intentions of applying that “insight” to content development
• Maintain regular updates to the agency’s content library, including managing vendor relationships from project start to finish in development of new content
• On occasion, develop, write, and edit content (text, photos, video) from internal sources, vendor partners, and freelance subject matter experts to be used in client deliverables to ensure content is on strategy and in-line with client needs

Cross-Functional Support

• Support agency partners with coordination of deliverables and updates across multiple departments including; Sales, Account Service, Creative, Production, and Fulfillment
• Communicate and interact effectively with agency team members in all departments to deliver timely information and reports

Management of Team Members

• Provides leadership, coaching and development to 2-3 associates within the content department
• Responsible for keeping team members abreast of trends impacting the industry, competitive products, services and activities
• Identifies deficiencies in team knowledge and or skills, puts a plan in place to procure, develop, and hone skills within the team

Supervisory Responsibilities

Direct Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving is an essential duty and function of this job

Travel up to 10%

Minimum Qualifications

Education Level: (Required): Bachelor's Degree

• Field of Study/Area of Experience: Journalism, Food Studies or Culinary Arts or equivalent job-related experience or Marketing or Business degree with experience and/or interest in culinary arts is preferred
• 5+ years of experience in content marketing a plus or related field.
• Background and experience or certification in food culture, culinary, culinary arts or related field preferred
• Experience in managing teams with greater than 3 associates preferred

Skills, Knowledge, Abilities, and Software/Tools

• Must have a broad knowledge of the industry and working understanding of content marketing as a discipline
• Must have a basic knowledge of the industry and working understanding of content marketing as a discipline
• Must have a background, expertise or passion for food writing and culinary arts
• Detail-oriented with excellent project management skills
• Familiar with a variety of the field's concepts, practices, and procedures
• Relies on extensive experience and judgment to plan and accomplish goals
• Possess a wide degree of creativity and latitude
• Ability to prioritize and organize effectively
• Passion and experience in culinary arts is highly preferred
• Proficiency in database management, preferably in a publishing, advertising, marketing or related field
• Self-starter who is able to effectively handle multiple tasks and projects simultaneously
• Strong organization and problem solving skills
• Team player with a positive attitude
• Superior attention to detail
• Strong ability to work collaboratively in a diverse working environment
• Executes verbal and written business communications, in a manner that effectively achieves business objectives, reflects the Company’s commitment to integrity, and is in keeping with Company policies (including Code of Business Conduct and Ethics).
• Delivers work that meets or exceeds management expectations as to quality, quantity, timeliness and attendance.
• Ensures workflow and processes are followed as needed to achieve business objectives and maximum level of operational efficiency
• Adheres to Company Policies & Procedures including but not limited to associate policies found on the Company’s intranet site and the Company’s Code of Business Conduct and Ethics Complies with applicable laws
• Highly proficient in MS Word, Outlook, Excel, PowerPoint

Environmental & Physical Requirements



Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time, ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. A detailed Environmental and Physical Requirements document is available in the Total Rewards department.

Additional Information Regarding ASM Job Duties and Job Descriptions



Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. ASM reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. ASM shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

Are you passionate about Service Excellence, Results, Integrity, Entrepreneurial Focus and Leadership: These are our values at Advantage Sales & Marketing LLC. Come learn why “Winning Together” is more than just words on a piece of paper. It is the vision by which we live our mission as an organization: "To create outstanding value for clients and customers through superior sales execution, operational excellence and innovative marketing services."

Advantage Sales & Marketing LLC is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, ASM shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.