Content Analyst

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JOB SUMMARY




This position is responsible for executing various content optimization tactics for Marriott hotel websites. The Content Analyst will assist the Account Managers, implementing digital marketing strategies that support the natural search room night growth goals and optimal positioning of Marriott hotel websites within search engines. This position reports to the Manager, Content Strategy and ensures quality and timeliness of program tactics.
The Content Analyst position lives within Marriott Digital Services (MDS), Marriott's comprehensive in-house digital services program for hotel websites. This centralized offering provides individual hotels with search engine optimization (SEO) services, and functions in an agency-like model within the Global eCommerce Digital Services organization.



CANDIDATE PROFILE


Education and Experience

BS/BA degree in marketing, advertising, communications, journalism, public relations or related field.
1-2 years of relevant work experience (content marketing, communications etc.)



CORE WORK ACTIVITIES


Managing Work, Projects, and Policies

Coordinates and implements work and projects, as assigned that support overarching Marriott Digital strategies and goals.
Easily adapts to the ever-changing digital landscape to implement new processes and execute on new tactics.
Effectively prioritizes work load to accomplish a variety of tasks for multiple Account Managers for concurrent programs.



Content Management and Execution


Evaluates and reviews content deliverables, like on-site, off-site and marketable content, from in-house creatives, agencies and freelancers.
Reviews content for quality guidelines and standards; manages updates as necessary.
Responsible for the development and execution of creative content strategies across multiple mediums for individual hotels.
Researches and analyzes specific hotels and their locations to provide customized strategies.
Complies with editorial guides and standards to ensure quality, consistency and brand voice on hotel websites.

Supporting Operations


Works with team to execute sustainable work processes that support the Content Center of Excellence.
Employs the project request system and other resources in place to track tactical work for MDS programs.
Utilizes internal Marriott content management systems, as well as outside vendor dashboards and tools.
Establishes and maintains documentation to track progress and completion for content related tactics.



Additional Responsibilities


Attends and participates in all relevant meetings.
Maintains positive working relations with vendors, Account Managers and other Centers of Excellence.
Manages time effectively and conducts activities in an organized manner.
Performs other reasonable duties as assigned by manager.



MANAGEMENT COMPETENCIES


Leadership


Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.



Managing Execution


Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships


Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o Digital marketing experience preferred
o Ability to multitask in a fast paced environment
o Editorial experience a plus
o Strong writing and creativity skills
o Detail-oriented, takes initiative
o Able to effectively work independently, or at times as part of a team
o Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension - Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.



Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.