Retail Marketing Project Leader: Strategic Account Channel

Country: United States Job Function: Marketing & Communications

State / Province: California Position Type: Full time

City / Location: Carlsbad Brand: TaylorMade

Relocation: No

The Greens of St. Andrews are a long ways from the local front nine, but the feeling at the tee is exactly the same. We don't make equipment for professionals or amateurs; we make equipment for golfers. We know that in a game of inches, what matters isn't the name of the course, but a love of the game. Our clubs, and everything else we make, blend a commitment to golf's history with a drive to bring modern ideas to life. At TaylorMade Golf, vision meets precision.

TaylorMade is a place for those who value innovation and never stop seeking ways to push performance forward and improve the game, while always honoring its tradition and its origins. A passion for competition, both on and off the course, defines the way we approach our work. We believe that true golf people make the best golf products. And that's why the best players in the world play with TaylorMade

Position Summary

Manage retail go-to-market process -- strategy, planning, programming, execution, measurement -- for key account base, with primary focus on Strategic Account channel (Dicks Sporting Goods / Golf Galaxy, Golfsmith International, PGATSS, and Mass Channel (Walmart, Costco). Leverage best practices, insights & innovation to bring world-class retail programs to market. Scope of coverage includes TaylorMade and Adams brands -- Equipment, balls and accessories.

Programs include, but are not limited to, product launch activation (developing/deploying assets in-store/web/email/print/etc), training tools, store events such as demo/promotions/athlete appearances, retail footprints & shop-in-shops, account-specific co-op initiatives such as advertising/PR, sales contests and incentives, etc. Also includes marketing support for national programs in the MASS Channel.

Essential Functions/Responsibilities

* Serve as primary marketing liaison between marketing and sales team/leadership and Strategic and Mass Channel for TaylorMade and Adams, facilitating annual & seasonal marketing planning processes, opportunity recognition, solution implementation, communication & problem solving as needed. Actively identify needs of sales team, customers and consumers, while managing and communication potential implications of decisions on each group.

* Manage the development of all account-specific communication materials and/or promotions through external & internal creative resources from briefing through to implementation, working with the cross-functional team day-to-day in the execution of plan components -- including Sales, Product Marketing, Brand Marketing, Agency, Design, PR, Finance/Ops. Also measuring the effectiveness of all programs and co-op initiatives through sales analysis and consumer impact, upon completion.

* Manage and reconcile account/project budgets with sales, account and finance stakeholders. Identify, troubleshoot and resolve day-to-day issues that impact critical path and market performance for account-specific marketing projects. Coordinate internal and account feedback and approvals for projects.

* Coordinate with Retail, Brand & Merchandising team members to collaborate on execution tasks and implement tools, programs, assets, etc. to maximize the business

Education, Training, Professional Certification and Work Experience:

* Bachelor's degree in marketing, advertising or related field preferred.

* 5-7 years of brand or retail marketing experience within a consumer goods company, or equivalent account mgmt or business dev experience at an advertising/marketing agency

* Experience managing account relationships, sales planning process, & co-op budgeting

Knowledge and Skills Requirements

* Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc

* Ability to identify in-market opportunities, define success criteria, develop an execution plan, manage to completion, measure outcomes, apply learning/insights

* Strong communication, negotiation and presentation skills, with highly developed attention to detail and follow-through

* Ability to work across teams and manage priorities to accomplish multiple tasks is required.

* Experience managing individuals and/or cross-functional teams is preferred.

* Passion for sports required, with passion/interest/knowledge for golf preferred

* Excellent computer skills (Excel, Power Point, Word)

Work Environment/Physical Requirements

* Light physical effort equal to frequent lifting or moving of lightweight materials

* Office environment

* Regular travel required (estimated 30%)

* Regularly required to sit or stand, bend and reach.

The above Essential Duties & Responsibilities list includes those duties and responsibilities for which the position exists and which must be satisfactorily performed in order to be successful in the position. However the job description is not intended to be an all-inclusive listing of work requirements.

Posting Notes: Carlsbad || California || United States || || TaylorMade || Americas || No Selection