Corporate Marketing Manager - Harris Teeter - Matthews, NC

Description

This position is responsible for developing brand standards for all of Harris Teeter’s advertising, marketing and corporate assets. This position will also lead a team of experienced designers. Strong leadership skills are a must along with the ability to support, guide and develop people as well as programs.This position requires a portfolio of published marketing materials as well as examples that show a strong understanding of branding and brand standards. The candidate must also be able to discuss previous experiences and successes of leading a creative team.The ideal candidate will have at least 5 years of the above experience and a degree in marketing, advertising or a related field.

Marketing:

Establish strategic marketing plans to achieve corporate objectives for products and services. Execute marketing programs that will achieve stated objectives regarding revenue, profitability, and market share. Develop and execute online marketing plans and programs, including social media, HT.com and digital advertising that will both establish and maintain the company's brand and presence. Communicate with outside advertising agencies on ongoing campaigns when needed.

Creative/ Creative Team:

Work closely with graphic artists, writers, and developers in the design, usability and updating of content for electronic and social media marketing. Work closely with designers on creation of all internal and external marketing programs and initiatives. This will include the ability to give strong visual and verbal guidance. Create marketing materials if needed. Develop and maintain brand standards for the company. Develop, train and lead a creative team. This includes but not limited to yearly reviews, disciplinary action and positive support and encouragement.

Research and Analytics:

Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness. Use market research to identify opportunities for increased sales. Provide post-event reports, analysis, and regular status reports on marketing programs.

Budget/ Fiscal:

Negotiate contract terms with outside agencies and/or suppliers. Work with Director of Advertising on yearly budget. Manage and work to budget.

Competency:


To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical - Synthesizes complex or diverse information; Collects and researches data; Designs work flows and procedures.
• Design - Uses feedback to modify designs; Demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Project Management - Develops project plans; Coordinates projects; Completes projects on time and budget.
• Technical Skills - Assesses own strengths and weaknesses; Strives to continuously build knowledge and skills; Shares expertise with others.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service.
• Interpersonal - Focuses on solving conflict, not blaming; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Demonstrates group presentation skills.
• Team Work - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Supports everyone's efforts to succeed.
• Written Communication - Writes clearly and informatively; Presents numerical data effectively.
• Change Management - Develops workable implementation plans; Communicates changes effectively.
• Delegation - Delegates work assignments; Matches the responsibility to the person; Sets expectations and monitors delegated activities; Provides recognition for results.
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Inspires respect and trust; Accepts feedback from others; Gives appropriate recognition to others.
• Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; continually works to improve supervisory skills.
• Quality Management - Looks for ways to improve and promote quality.
• Visionary Leadership - Provides vision and inspiration to peers and subordinates.
• Business Acumen - Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures.
• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; promotes a harassment-free environment.
• Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support - Follows policies and procedures; Supports organization's goals and values.
• Strategic Thinking - Understands organization's strengths & weaknesses; Identifies external threats and opportunities.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Presents ideas and information in a manner that gets others' attention.
• Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions.
• Motivation - Sets and achieves challenging goals; Takes calculated risks to accomplish goals.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Develops realistic action plans.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work in timely manner.
• Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

Qualifications

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:
Bachelor's degree (B. A.) from four-year College or university; 5 years related experience and/or training.

Language Ability:
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.

Math Ability:
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills:
To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet and PowerPoint. Adobe Photoshop, Illustrator and In-Design. Ability to demonstrate a basic knowledge of editing software helpful.

Certificates and Licenses:
No certifications needed

Supervisory Responsibilities:
Manages one subordinate supervisor who supervises a total of employees. Also directly supervises five non-supervisory employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to wet or humid conditions (non-weather) and outdoor weather conditions.
The noise level in the work environment is usually quiet.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms.