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Marketing Manager
•30 days ago
| Hours | Full-time |
|---|---|
| Location | Menasha, WI Menasha, Wisconsin |
About this job
Interested in joining Wisconsin’s #1, in-home senior care organization? Home Instead Senior Care is seeking a positive, energetic, marketing pioneer to lead our event planning, digital media and marketing efforts. If event planning, digital and social media, blogging and website optimization hit your sweet spot, then we want to hear from you!
Core Value
At Home Instead we only have one, Love(v.) or Love the verb, demonstrated by our eight key attributes: Patient, Kind, Humble, Selfless, Respectful, Forgiving, Honest, and Committed.
Core Purpose
To Teach Others About Love(v.)
Core Passion
To Revolutionize the Image of Aging
Position Purpose
This position will support all four HISC branches, concentrating on writing blogs and press releases, social media and digital marketing, basic website optimization and maintenance while being mindful of best SEO practices, event planning, public relations and more. SharePoint CMS experience is a plus, but not required. This person will report to the company’s President and will work closely with all four Branch Managers and their staffs. There will be freedom to develop new, revenue-generating initiatives. The Marketing Manager must have professional marketing and/or advertising experience and represent our core value, Love (v.), in all interactions with internal and external customers and staff.
Key Responsibilities
• Execute Branded and Local Marketing Events (i.e. Be A Santa To A Senior Program)
• Social/Digital Media – write blogs, post updates, generate “likes”, etc.
• Public Relations – Create press releases and develop stories with local media (TV, radio, newspaper)
• Optimize and update our Home Instead websites
• Monthly CAREGiver and Client Newsletters
• Email Blasts - Email our CAREGiver groups, potential and past clients, and Referral Provider Network (RPNs) and coordinate content as well as maintain marketing database (adds/deletes)
• Design ad placement for Web, Print, TV, Radio as necessary
Key Strengths
• Proactive – don’t wait to be told what to do
• Excellent communication skills – builds relationships easily and naturally
• Creative and strategic thinker and problem solver
• Results driven – drive revenue
• Strong written communication and editing skills
• Charismatic and confident
• Positive energy – optimistic!
• Fast paced multitasker – great at keeping multiple plates spinning
• Solid organization and time management skills
Our team members are dedicated, compassionate, and have a positive attitude toward all team-members, visitors, clients and the communities in which we serve. In return, we reward employees with a healthy and positive work environment, competitive wages with performance bonuses, a competitive benefits package and the opportunity to grow as our business grows. The Marketing Manager will work out of our Green Bay office and must be willing to make day trips to support our offices in Appleton, Cedarburg, and Madison, WI. To learn more about us, please visit www.homeinstead.com/149. If interested in applying, please submit a resume to Liz.Catalano@Homeinstead.com.
Core Value
At Home Instead we only have one, Love(v.) or Love the verb, demonstrated by our eight key attributes: Patient, Kind, Humble, Selfless, Respectful, Forgiving, Honest, and Committed.
Core Purpose
To Teach Others About Love(v.)
Core Passion
To Revolutionize the Image of Aging
Position Purpose
This position will support all four HISC branches, concentrating on writing blogs and press releases, social media and digital marketing, basic website optimization and maintenance while being mindful of best SEO practices, event planning, public relations and more. SharePoint CMS experience is a plus, but not required. This person will report to the company’s President and will work closely with all four Branch Managers and their staffs. There will be freedom to develop new, revenue-generating initiatives. The Marketing Manager must have professional marketing and/or advertising experience and represent our core value, Love (v.), in all interactions with internal and external customers and staff.
Key Responsibilities
• Execute Branded and Local Marketing Events (i.e. Be A Santa To A Senior Program)
• Social/Digital Media – write blogs, post updates, generate “likes”, etc.
• Public Relations – Create press releases and develop stories with local media (TV, radio, newspaper)
• Optimize and update our Home Instead websites
• Monthly CAREGiver and Client Newsletters
• Email Blasts - Email our CAREGiver groups, potential and past clients, and Referral Provider Network (RPNs) and coordinate content as well as maintain marketing database (adds/deletes)
• Design ad placement for Web, Print, TV, Radio as necessary
Key Strengths
• Proactive – don’t wait to be told what to do
• Excellent communication skills – builds relationships easily and naturally
• Creative and strategic thinker and problem solver
• Results driven – drive revenue
• Strong written communication and editing skills
• Charismatic and confident
• Positive energy – optimistic!
• Fast paced multitasker – great at keeping multiple plates spinning
• Solid organization and time management skills
Our team members are dedicated, compassionate, and have a positive attitude toward all team-members, visitors, clients and the communities in which we serve. In return, we reward employees with a healthy and positive work environment, competitive wages with performance bonuses, a competitive benefits package and the opportunity to grow as our business grows. The Marketing Manager will work out of our Green Bay office and must be willing to make day trips to support our offices in Appleton, Cedarburg, and Madison, WI. To learn more about us, please visit www.homeinstead.com/149. If interested in applying, please submit a resume to Liz.Catalano@Homeinstead.com.
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