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in Eden Prairie, MN

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Hours Full-time, Part-time
Location Eden Prairie, MN
Eden Prairie, Minnesota

About this job

Position Description:
Energize your career with one of Healthcare's fastest growing companies.  
 
You dream of a great career with a great company - where you can make an impact and help people.  We dream of giving you the opportunity to do just this.  And with the incredible growth of our business, it's a dream that definitely can come true. Already one of the world's leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our Service Centers, improve our Service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up.
 
This opportunity is with one of our most exciting business areas: Optum - a growing part of our family of companies that make UnitedHealth Group a Fortune 14 leader.
 
Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions, and treatments; helping them to navigate the system, finance their Healthcare needs, and stay on track with their Health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation, and Performance.

Primary Responsibilities:

Product Marketing Strategies – Developing marketing strategies, based on market & competitive analysis, customer input, to drive lead generation and marketing programs
Value Proposition Development – Define unique, competitive value proposition for sales and marketing initiatives and activities
Product Positioning & Messaging – Work with sales, product management and marketing to identify key product positioning messages for sales tools and marketing collateral 
Pricing & Bundling – Work with Pricing Director to develop and maintain pricing for solutions, product and features
Market Segmentation & Targeting – Analyze customer base and target market to identify opportunities for revenue uplift and packaging of products and services
Launch Plans & Campaigns – Create go-to-market and rollout plans for new products, applications, and features.  Support sales during and after implementation
Sales Support & Customer Presentations – Provide product expertise for sales reps and sales pursuits, including giving customer presentations
Position is required to independently develop strategic business and implementation plans designed to meet targeted revenue, profit, and market segment objectives.  
Position is required to independently coordinate and manage all resources necessary to meet or exceed targeted business objectives.  
Regular internal contacts include key Marketing, Operations, Sales, Client Services and Pricing personnel.  
Regular external contact with prospective customers, current customer, consultants, industry associations and other industry influencers.
Position may require travel that involves overnight stays 

Requirements

Required Qualifications:

Bachelor's Degree 
4+ years of marketing, product marketing and/or product management experience
3+ years of professional writing and editing marketing material  
3+ years experiencing managing and prioritizing several deliverables
Preferred Qualifications:

Master's Degree 
Bachelor's in Marketing, Communications or Business 
Previous experience in healthcare or managed care organization with extensive knowledge of the healthcare industry with emphasis on managed care trends 
Are you ready for an opportunity that can transform your career? Get on the Alere Health team as we continue to transform health care every day. 
Now part of Optum, Alere Health is building a future of opportunities. We provide leading edge products and services including condition and case management, wellbeing, and women's and children's health services for more than 200 health plans, 89 Fortune 500 employers, 29 states and 22 million people. Now, with our integration into Optum and the UnitedHealth Group organization, our growth and impact is multiplying every day. 
If you bring a lot of passion and aspiration to your work, you'll fit in here and discover the opportunity to do your life's best work.SM

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Certain positions are subject to random drug testing.