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2016 Summer Intern - Marketing Consultant - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Indianapolis, Indiana |
About this job
Job Title: 2016 Summer Intern - Marketing Consultant
Job Category: University Recruiting - Non Tech
Location: Indianapolis
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!
About the Position
In this role within Salesforce Marketing Cloud's Professional Services, you will work collaboratively with other Marketing Consultants and directly with clients to help them optimize their marketing strategies and tactics. This consultative position is primarily focused on one-to-one communications; however projects often require evaluation of overall interactive and direct marketing programs.
Responsibilities
Provide consultation on one-to-one communication development, best practices, and optimization efforts for existing clients. Examples include:
Strategic Roadmap Development: Inventory all facets of an existing one-to-one communications program and identify strengths and weaknesses. Based on findings, provide recommendations for short and long term strategic initiatives.
Customer Contact Strategy: develop multi-channel contact strategies tailored to individual customer segments.
Campaign Optimization: work with clients to optimize one-to-one and online marketing campaign performance.
Data Analysis: help clients gain insights into their business and customer behavior through analysis of campaign data, transactional data, customer profile data, etc.
Management of project schedules for client projects.
Interface with numerous internal groups to deliver service to clients (Sales, Project/Program Management, Design Services, Deliverability Services, Product Management, etc).
Contribute to intellectual capital and best practices on email, SMS, interactive, and direct marketing.
Client presentations, on-site work-sessions, and correspondences
Requirements
Pursuing a BA/BS in Social Sciences, Marketing, Computer Science, Business Information Systems or related field
Internship experience in direct marketing, direct response concepts, customer analytics, research methodology, and statistics with businesses in multiple industries/verticals (b2b/b2c).
Strong knowledge of direct marketing industry including content strategy, email deliverability, online user experience, as well as familiarity with the email service provider industry.
Strong knowledge of relational database technology, specifically as it relates to Customer data (ie: web analytics, CRM, Microsoft Access, and Profile data).
Strong knowledge of Interactive Marketing Channels (ie: SEO, SEM, PPC, Ad Management, etc., as well as the ExactTarget channels - email, mobile, social, sites).
Power user of Microsoft office, including strong proficiency in PowerPoint Presentation development and in Excel, including V-lookup and macros writing experience.
Strong written and verbal communication skills, including onsite presentations experience to large groups and C-level marketers.
Job Category: University Recruiting - Non Tech
Location: Indianapolis
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!
About the Position
In this role within Salesforce Marketing Cloud's Professional Services, you will work collaboratively with other Marketing Consultants and directly with clients to help them optimize their marketing strategies and tactics. This consultative position is primarily focused on one-to-one communications; however projects often require evaluation of overall interactive and direct marketing programs.
Responsibilities
Provide consultation on one-to-one communication development, best practices, and optimization efforts for existing clients. Examples include:
Strategic Roadmap Development: Inventory all facets of an existing one-to-one communications program and identify strengths and weaknesses. Based on findings, provide recommendations for short and long term strategic initiatives.
Customer Contact Strategy: develop multi-channel contact strategies tailored to individual customer segments.
Campaign Optimization: work with clients to optimize one-to-one and online marketing campaign performance.
Data Analysis: help clients gain insights into their business and customer behavior through analysis of campaign data, transactional data, customer profile data, etc.
Management of project schedules for client projects.
Interface with numerous internal groups to deliver service to clients (Sales, Project/Program Management, Design Services, Deliverability Services, Product Management, etc).
Contribute to intellectual capital and best practices on email, SMS, interactive, and direct marketing.
Client presentations, on-site work-sessions, and correspondences
Requirements
Pursuing a BA/BS in Social Sciences, Marketing, Computer Science, Business Information Systems or related field
Internship experience in direct marketing, direct response concepts, customer analytics, research methodology, and statistics with businesses in multiple industries/verticals (b2b/b2c).
Strong knowledge of direct marketing industry including content strategy, email deliverability, online user experience, as well as familiarity with the email service provider industry.
Strong knowledge of relational database technology, specifically as it relates to Customer data (ie: web analytics, CRM, Microsoft Access, and Profile data).
Strong knowledge of Interactive Marketing Channels (ie: SEO, SEM, PPC, Ad Management, etc., as well as the ExactTarget channels - email, mobile, social, sites).
Power user of Microsoft office, including strong proficiency in PowerPoint Presentation development and in Excel, including V-lookup and macros writing experience.
Strong written and verbal communication skills, including onsite presentations experience to large groups and C-level marketers.
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