Local Store Marketer (LSM) - Full-time / Part-time

The Local Store Marketer (LSM) builds sales at the local level by building relationships inside the restaurant, within the store’s 3-mile radius, and throughout the community. Working closely with the MARKETING MANAGER and the management team, the LSM helps to build guest loyalty and sales-building programs and is responsible for tracking results on an ongoing basis.

Primary Job Functions Include:

• Assist the Marketing Manager and management team with the creation, development and management of local store marketing programs that build guest loyalty, guest counts, PPA and overall sales.
• Develop Action Plans with the MARKETING MANAGER and management team, obtaining all necessary sign-offs on plans and budgets.
• Create and maintain a market survey of the store’s 3-mile radius and community, identifying priorities and areas of opportunity.
• Conduct bread runs to businesses, hotels, etc. and include visits to radio stations and local media to gain publicity for the store.
• Help establish positive and ongoing business relationships with neighboring retailers, hotels, civic groups, etc. that lead to sales-building opportunities.
• Work closely with schools and help initiate and drive programs.
• Help develop and execute ongoing charitable and community events that position Little Caesars as a community leader and build brand awareness.
• Assist in all PR efforts including cooking segments, media releases, and publicity events that promote the store and Little Caesars.
• Communicate frequently with MARKETING MANAGER, management team about ongoing programs, plans, and results.
• Bottom line: help build sales by building relationships while avoiding couponing, deep discounts, and high cost advertising.

Qualities for a Successful LSM:

• Outgoing, energetic, enthusiastic, friendly, and creative.
• Maintains professionalism, strictly adheres to the Little Caesars uniform standards, and projects a positive image to guests, and the community at all times.
• Familiar with the community and has ability to meet new contacts and build relationships.
• Excellent communication and presentation skills.
• Dependable, mature, responsible, and results-oriented.
• Minimum education level of high school degree