Local Store Marketing Director

Position Summary

Plans and executes local store marketing (LSM) to build relationships and awareness within the community and connect with them in a genuine way.  Works closely with the Marketing Director to coordinate all efforts with the following goals:

• Enhance the store's image in the community and build local relationships
• Increase customer loyalty
• Build brand awareness
• Grow store traffic, sales and awareness
• Marketing/Events
• Community relations

Major duties and responsibilities:

Marketing/Events

• Create and implement local store marketing plans for new store openings (NSO)
• Create and implement ongoing local store marketing for existing stores
• Meet regularly with stores to discuss opportunities
• Create turnkey promotions and opportunities
• Organize all events
• Track, analyze, monitor and measure marketing effectiveness
• Building relationships within the community
• Set up programs with local charities, schools, business, etc.
• Ability to creat promotional and informational materials
• Coordinate production of advertising and promotional spots/materials
• Keep an itemized list of events and budgets
• Submit all expenses

Qualifications & Job Requirements

• Must have an approachable, outgoing, likable personality
• Must be able to work as a team player and work with a multitude of personalities in a positive and effective manner
• Excellent communication skills
• Able to work effectively and courteously in person and over the phone
• Knowledge of computer skills and typing skills and open to learning new software and computer programs
• Must be able to work flexible hours in conjunction with events and functions for the dealership
• Will be required to shop for supplies for events 
• Must have the ability to lift items 40lbs in weight without assistance
• Must be able to assist and coordinate the setting up of tents, tables, chairs, merchandise and other items required for events

Working Conditions

• Majority of work is conducted indoors; however, most events are conducted outside during events, rallies and other off-site events