Marketing Director- Minnetonka, MN

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
 
 Real relationships, remarkable care, right here. This is healthcare reimagined. We are the first to unite relationship-driven primary care with user-friendly health insurance in one simple plan. We are built around the needs of members, creating a dedicated home base for health that reconnects the face-to-face care experience. Our doctors, health coaches and support teams operate within community-based clinics to put remarkable care within more people's reach.  We are a community of people devoted to our members' health and an experience that makes you feel better just by walking through the door. We get health care right.
 
The senior marketing manager/director will lead marketing and communication efforts with our direct business partners including brokers, medical providers and others.  They will collaborate with internal teams to create and execute marketing strategies and communications that support key objectives for these groups.  This will include sales through our broker distribution channels for individual and small group insurance and network and partner communications and engagement. They will be the single point of contact for all marketing support including attending marketing planning and strategy sessions with sales teams and managing the development of all marketing communications materials to support sales through our broker/agent channel and providers.
 
Primary Responsibilities:

Develop broker & provider marketing and communications strategy through both traditional and digital marketing channels
Collaborate with internal resources and external agency partners to manage the creative development all marketing communications to support broker sales including broker marketing toolkit, broker website and all sales support collateral
Provide ongoing marketing consultation by attending broker marketing strategy and planning meetings as needed to support sales goals
Support local market sales events to introduce brokers to our business model and care experience
Expand sales and broker marketing support efforts to align with the growth of the business
Single point of contact for between marketing and provider and sales teams
Manage budgets, tracking, reporting and share ROI with leadership

Required Qualifications:

8-10+ years of marketing communications and program management experience
Bachelors degree
B2B or B2C marketing experience
Strong presentation and communications skills
Experience managing communications efforts from initial concept through creative development and execution
Must be willing to travel as needed to support sales/broker/provider teams as need to achieve goals
Driven by compassion, empathy and an ability to care about and connect deeply with others
Ability to put members needs at the center of business processes and decisions
Finds success through service to others
Design-led thinking and ability to build from the ground up. Creative problem solving skills
“Get stuff done” attitude. Not afraid of failure, wiling to grow and learn from experience
Tenacious energy with a desire to constantly reinvent yourself, your role, the healthcare world
Belief that how we treat each other is as important as what we achieve
Fierce integrity
Eager to try new things and divert from the plan when it makes sense.  Flexible and nimble
Seasonal travel up to 25%
Preferred Qualifications:

Healthcare Marketing experience
Proven experience working with sales teams and broker/sales agents for individual and small group health insurance
Experience with account management in advertising or marketing communications agency
 
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)
Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
 
 
Job Keywords: marketing, communications, marketing director, sales, broker, provider, healthcare, insurance, Minnetonka, MN, Minnesota