Sr Media Marketing Manager

At American Girl, our vision is "Creating the Future of Play". We strive to achieve this vision primarily through our creative and enthusiastic employees who DARE to be innovative, and THRIVE in a friendly and fast-paced environment. American Girl is committed to developing employees and supporting their career goals, helping them GROW with a host of meaningful experiences and learning opportunities. And by promoting a culture of BALANCE that emphasizes working passionately and taking time to play often, we are proud of how our employees LEAD by example in all that they do!


Job Description
WHO WE’RE LOOKING FOR

We are looking for a Senior Media Marketing Manager – who will be responsible for the longer-term leadership of holistic marketing planning for American Girl including the following:

• Deliver integrated, Omni-channel marketing plan that supports overall sales growth
  • Lead and ensure integration of Omni-channel media marketing planning team, driving cross-channel planning and overseeing campaigns
  • Set, create, and present marketing plan process
• Drive strategic thinking for American Girl’s evolving media marketing mix to drive consistent total business growth
  • Develop media agency relationship and guide global paid media strategies
  • Proactively drive effectiveness of media, brand message and contact streams to maximize demand creation. Utilize testing and evaluation of mediums to drive future media buys
• Drive brand and customer segment performance to achieve sales grow
• Lead, create and drive customer segmentation plans and targeted marketing

Experience, Education & Skills
Requirements

• Bachelor’s degree in related field such as business or marketing
• Minimum of 10 years’ experience in Omni-channel marketing with proven record of successfully growing business results
• Previous experience & responsibility of media planning driving mass awareness, consideration and traffic to various channels
• Performance management mindset, involving goal-setting, testing and analyzing results for continuous improvement
• Ability to lead multiple areas simultaneously and collaborate with all types of people
• Previous supervisory experience of exempt level staff
• Ability to clearly communicate with all levels within the organization
• Superb financial acumen skills

#LI-AG

About Us
ABOUT US
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (Nasdaq: MAT, /careers ), the world's leading toy company. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through age-appropriate, high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include My American Girl®, Girl of the Year®, Bitty Baby®, and its classic historical characters. Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on , and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.