Manager, Field Marketing - Full-time / Part-time

MetroPCS provides the freedom and convenience of unlimited, no-annual-contract wireless services on a nationwide 4G network for a flat rate. With MetroPCS, customers get great value and a wide variety of device choices from leading brands. A flagship brand operated by T-Mobile US, Inc. (NYSE: 'œTMUS'�), MetroPCS products and services are available online and across the United States through a network of company-owned stores, authorized dealer locations, and leading national retailers.

Responsible for the planning and implementation of all marketing and public relations programs including advertising, promotions, direct mailings, print production customer events, etc. Stays on top of new product developments, product launches, marketing research and development of sales tools.

Strategic planning and research

Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events

Supports management team with strategic analysis for network build out, distribution, customer care, churn reduction, customer retention, customer loyalty and other business functions

Advertising & Public Relations

Responsible for implementation of marketing and brand strategy at all consumer touch points

Responsible for media tactics and placements to compliment sales goals of business unit

Responsible for creative execution of brand strategy

Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales channels, vendors, and PR firm for all marketing initiatives

Responsible for tracking, reporting and maintaining marketing budget

Negotiates all added value with media outlets in the market

Negotiates and implements all local marketing events and sponsorships

Responsible for execution and management for all events & sponsorships

Manages Public Relations Agency relationship on a local level

Develops all local Public Relations initiatives

Primary media contact for media requests and interviews

Creates and manages community outreach & cause marketing programs in the field

Manages and controls merchandising for all channels to align with brand strategy

Includes management of inventory and distribution of merchandise within budget

External CO-OP Programs

Manages and builds relationships with vendors to garner local funding for CO-OP programs

Supports and manages roll out and internal communication for all handset provider promotions and SPI

Sales incentive programs

Creates, supports and helps manage sales incentives for all sales channels and consumer promotions

Internal Communications

Responsible for all internal communications with Regional Office, retail, and indirect channel for marketing programs including product updates, promotions, newsletters etc.

ROI analysis

Responsible for creating and maintaining tracking system to review effectiveness of marketing programs

Bachelor's degree in Marketing or Advertising or related field or equivalent related experience/education, prior management experience preferred

8 years' experience in marketing and advertising including at least 4 years in the wireless telecommunications industry and 4 years in a leadership capacity