Consumer Insights Manager

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry.  Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves.  We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider.  We are doing it again with the launch of the first live, internet-delivered TV Service – Sling TV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA.  And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here.  We are DISH.

A successful Consumer Insights Manager will have the following:

• Bachelors degree in business, marketing or marketing research (MBA considered an advantage); a minimum of 7 years experience in qualitative and/or quantitative marketing research (some supplier side research experience considered an advantage); minimum 2 years experience in supervising and/or training subordinates; or equivalent combination of education and experience.
• Strong interest in category (experience within category considered an advantage).
• Impeccable written, oral, and presentation skills.
• Strong persuasion and influencing skills.
• Listening and collaboration to build and sustain relationships across the business.
• Experience with various data collection methods (qualitative and quantitative methods). 

Think customer. This is the core operating principle of DISH, and the expanding Consumer Insights division is at the heart of delivering to the business data and actionable insights to guide DISH brand strategy and win the hearts and minds of consumers.

At a time when the media and entertainment industry is changing rapidly - you will have the opportunity to make an impact from day one. In a $14 Billion company, the internal DISH Consumer Insights function is relatively new – and growing. Consider this position an opportunity to work in a start-up minded environment, with the resources of a much larger organization at your fingertips. You will have the opportunity to earn a seat at the table with cross-functional leaders within the organization - leaders who have a commitment to excellence, strong desire to produce world-class marketing, and genuinely care about the customer perspective.

We need someone who has the curiosity to constantly ask questions about how to improve the business.  Someone as passionate about communicating inspiring insights as they are about discovering them.  And, someone who wants to be at the heart of delivering unbiased data and actionable insights to drive meaningful decisions.  If you desire a high level of involvement in delivering impactful insights across a wide variety of projects (e.g., advertising performance, brand tracking, positioning and messaging strategy, product and promotion development, segmentation, pricing, customer satisfaction), we encourage you to read on.

The Insights Team Culture is one where we earn autonomy to work on meaningful projects by building organizational wide trust and achieving executive alignment. We work on projects that inspire us and consumers to love and trust the DISH brand. We embrace change and curiosity – we think big and take risks. We trust and root for each other – we win as a team. We learn from each other, and strive to get better each day. We seek out the best of the best, and give them remarkable opportunity and support to be a part of the big changes ahead.  We look forward to hearing from you.  

Primary responsibilities fall in to the following categories:

• Proactive thought leadership to ensure business strategy is grounded in objective consumer insights and marketplace understanding. Help assess the information needs of the organization and ensure that transferred knowledge is unbiased, integrated and synthesized to provide clear, actionable, and impactful insights and business recommendations. Champion and socialize learning broadly with partners and throughout the organization to extend consumer understanding well beyond the insights function (e.g., marketing, product development, retailers, sales, customer service, retention, ad agencies, etc.).
• Leverage consumer knowledge to identify and prioritize key business opportunities to drive profitable growth on marketing investments. Work with multi-functional internal leaders to frame business problems, and design the appropriate primary research to address objectives. Utilize sound methodologies and cost-effective solutions, including full internal implementation when it provides the optimal solution (including questionnaire design, tabulation, analysis, etc.).
• Plan, manage and coordinate multiple quantitative and qualitative projects simultaneously with minimal supervision. Monitor progress against team goals, and ensure timely and actionable delivery of results. Provide understanding on brand positioning, including strengths/weaknesses relative to competition, and opportunities to improve brand health. Develop and leverage strategic relationships with best in class external business partners, including quality control and successful identification and qualification of new research tools and best practices. Demonstrate the value and impact of consumer insights by efficiently supporting company goals.
• Support business review and budget development process. Support, coach and develop staff to help them meet full potential, ensuring high level contributions and the future success of the consumer insights team.
• Experience with cross-tabulation portals and/or analytical software (e.g., SPSS, SAS) required. Attention to detail, critical thinking, creative problem solving, ambition and evidence of strong work ethic needed. Be open minded to seek “out of box” solutions and be resourceful and self-directed.
• Passion for building, leading and inspiring a team. Passion and energy for working collaboratively with cross-functional leadership. Agility and willingness to take on a variety of responsibilities to support and build the Insights division. 

#LI-CD1 Englewood, CO