Local Sales Manager - Media (Columbus / Heath) - Full-time

Local Sales Manager – Media—Columbus / Heath, OH

Time Warner Cable Media Sales currently seeks a dynamic Local Sales Manager for our Columbus/Heath, OH Media office. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Time Warner Cable Media Sales (TWCMS) is the advertising sales division of Time Warner Cable providing marketers and agencies with innovative advertising solutions that are targeted and affordable. Together we work with our partners to customize an advertising schedule that works for their unique business to help achieve their marketing goals. TWCMS provides innovative opportunities to showcase partner commercials on a variety of world-class cable brands and help them stand out in the crowded advertising space. If you like to brainstorm ideas on how to maximize sales and are an innovative leader, TWCMS is the place for you.

Position Summary:

The Local Sales Manager will build and direct a cohesive team of Advertising Account Executives, develop market approach plans, create, communicate and execute sales plans and other market initiatives to meet and exceed expected revenue goals. The team of Advertising Account Executives are responsible for developing, servicing and maintaining a base of local clients and/or agencies purchasing advertising on our 300+ cable TV channels, and our digital audience network of 10,000+ online websites.

Essential Job Functions:

·Manages staff of Account Executives and is responsible for activities associated with the following; hiring, evaluating performance, developing sales skills, and discipline.

·Manage the local market territory to proactively identify and address key accounts and growth opportunities.

·Coach Account Executives to develop and increase advertising revenue.

·Coordinate with Account Planners and Digital Sales Specialists on strategy.

·Provide training, development and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries.

·Evaluate effectiveness of sales strategies and implements changes as needed.
Create and maintain a winning sales and professional office environment
·Assist GM, Media Sales with establishing local revenue and sales goals as well as with implementation of sales projections and budgets for the sales staff.

·Work in conjunction with GM, Media Sales to maximize pricing, sponsorships, promotions and inventory utilization.

·Conduct verbal presentations in-person to advertising agencies and potential clients regarding advertising opportunities with Time Warner Cable.

·Monitor bad debt and collection of local accounts, payment schedules.

Required Qualifications:

·Excellent verbal, written and interpersonal communication and presentation skills

·Ability to manage personnel, follow and implement procedures, commercial production and working knowledge of mathematical analytics.

Maintain a high level of professionalism in the community, with clients, and staff.

·Continuously work to expand knowledge of advertising in Centers of Excellence, and Specialty categories.

·Develop strategic programs and execute them.

·Utilize available research to create proposals and sales collateral.

·Three or more years management experience in Cable, TV broadcast, Radio (or other media), Business to Business sales are required.

Education and Experience:

A Bachelor’s or Master’s Degree is preferred; or equivalent combination of education and experience; a minimum of five years work experience in advertising sales.

Travel Requirements:

Willingness and ability to travel as required up to 20%.

Driving is a requirement for this position. Must possess and maintain a valid Driver’s License and safe driving record.


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