Associate Creative Director, Writer - Minnetonka, MN

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
The Associative Creative Director is responsible for concepting and implementing the creative strategy for UnitedHealth Group through storytelling and copywriting. This individual will work closely with the internal partners to understand the business strategy and create content that is compelling and engaging to all target audiences including government, customers, investors, and employees.
 
Primary Responsibilities:

Provide the writing support for strategic initiatives for UnitedHealth Group Marketing; ranging from messaging platforms to marketing materials
Understand business strategy and provide creative direction and insight to develop the story and effectively communicate to target audience
Creates content for various marketing initiatives (videos, materials, digital, social media, presentations)
Writes, helps steer and influence development of UHG Story Content 
Work with various leaders to help them shape their message and simplify complex conceptsCreate compelling and engaging stories to support the business strategy
Collaborate with other creative resources to ensure consistency of approach and alignment of brand strategy
Assets:

Great creative development skills
Great verbal communication skills with different audiences
Creative, innovative, outside-the-box thinker
Comfortable interacting with executive leadership
Proven record of taking complex concepts and simplifying them into stories
Ability to extend creative concepts
Ability to work in a fast paced work environment with tight timelines

Required Qualifications:

Bachelor's degree in English, Marketing, Journalism or related field
8 + years of experience with creative agency or within a creative team environment
8 + years of strategic writing experience
8 + years of experience with creating all levels of communication from advertising campaigns to brochures and fliers
5+ years of experience writing for advertising efforts including digital designs
Experience with both B2B and B2C marketing
People management experience
Writing samples are required
Preferred Qualifications:

Video concepting experience
Healthcare experience
UnitedHealth Group is working to create the health care system of tomorrow.
 
Already Fortune 6, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.
 
Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant - and built for speed.
 
Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
 
Job Keywords: copywriting , creative content writing, Minnetonka, MN, Minnesota