Mobile Marketing Technology Specialist

Req ID: 59963

BASIC PURPOSE:

Marketing Technology Mobile Specialist will be responsible for teaming with 3rd party vendors to create, develop and launch show-specific mobile applications across the multiple OS platforms. The ideal candidate is both creative and technically adept and has a proven track record of achievement at the intersection of digital media and mobile technology.

Responsibilities include overseeing the creation of product requirements documents, schedules and supporting materials in partnership with design, content, technology, social, marketing and 3rd party vendor teams. The product manager provides day-to-day cross-functional leadership to ensure the timely delivery of projects which meet established feature, usability, content and quality requirements.

The successful candidate should thrive in a fast-paced, collaborative, process-driven environment and be able to adapt and adjust plans on-the-fly. The position requires interaction with a wide variety of internal and external stakeholders at various levels of the organization. Candidates must possess the ability and willingness to balance consumer needs with business priorities and articulate the rationale behind decisions. They must also have exceptional project management skills.

REQUIREMENTS:

• Proven track record of mobile application design, interaction, usability & social integration experience
• Proven track record of experience developing for multiple mobile OS (iOS, Android, BlackBerry, and Windows)
• Proven track record of developing & launching entertainment-related web & mobile products
• Existing / Established relationships with application developer partners
• Thorough knowledge of prevailing and emerging mobile trends and technologies
• 3-5 years of web, mobile web and mobile app product management experience
• Solution oriented, highly-motivated and proactive self-starter
• Strong grasp of information architecture and user experience best practices (both web and mobile)
• Well-rounded interpersonal skills, and experience interacting with diverse personalities
• Outstanding organizational and communication skills and the ability to balance multiple priorities
• Deep understanding of project management principles and best practices
• Exceptional communication and presentation skills

RESPONSIBILITES:

• Serve as the ambassador for customer experience and end-user for mobile delivery
• Apply knowledge of mobile OS and SDKs to drive the requirements and shape the device experience.
• Create a highly-engaging mobile application and device experience
• Collaborate with and guide cross-functional teams to develop features that improve user experience, and support content, marketing, social integration, application best practices, and standards
• Work closely and lead day-to-day activity of both internal and third-party vendor teams
• Define requirements via stakeholder interviews, business drivers, competitive analysis & TV / entertainment industry research
• Develop product documentation including specifications, wireframes, site maps, process flows etc.
• Track and gather approved assets from multiple sources and deliver to project leads
• Facilitate communication across all project phases and proactively alert senior management of changes to scope, timelines, resources and vendor management issues
• Ensure proper integration and scalability of shared systems, products and tools
• Manage and navigate the priorities of engineering, design, content and marketing while balancing resourcing and other constraints to arrive at an effective and timely solution

EDUCATION AND EXPERIENCE:

Education:

• Bachelor’s degree in Marketing, Advertising or related field

Experience:

• High level of technical acumen to support mobile development
• 2 years of mobile marketing experience
• 2 years of experience supporting a senior manager

SKILLS AND PHYSICAL DEMANDS:

Skills:

• Hard Skills: knowledge of Microsoft Office; familiarity with integrating various technologies to support marketing efforts
• Soft Skills:  Excellent verbal and written communication skills, strong time management and organization skills, sense of urgency, keen attention to detail, and the ability to work under tight deadlines

Typical Physical Demands:

• Requires prolonged sitting, some bending and stooping
• Occasional lifting up to 25 pounds
• Manual dexterity sufficient to operate a computer keyboard and calculator
• Requires normal range of hearing and vision

#CB

Job Function(s): Marketing

Founded in 1964 by Tom Love, Love's Family of Companies is headquartered in Oklahoma City, Oklahoma, and remains entirely family owned and operated. With more than 300 locations in 40 states, Love's approximate growth rate is 20 stores per year. Love's has consistently ranked in the top 10 on Forbes' Magazine's annual listing of America's largest privately held companies. From the first filling station in Watonga, Oklahoma, the Love's commitment has remained the same: "Clean Places, Friendly Faces."