Marketing Specialist - Minnetonka, MN

Position Description:You never thought your career could help millions of lives. Well, here you can. As a Marketing Specialist, you'll utilize innovative strategies and programs to ensure access to health care coverage for the underserved and impact millions of lives. You'll use your energetic, empathetic approach to marketing and add value to our team. Through community marketing and outreach efforts, you will have direct impact on membership growth and retention. You'll use your creativity, strategic lens and outspoken attitude to be part of an elite team to rewrite the history of UnitedHealth Group. Join us and start doing your life's best work. Primary Responsibilities:Partner closely with assigned Channel Leads to effectively develop and execute all associated project elementsWork closely with the data and analytics team to deliver clear requirements for member list pulls and track end to end member touch pointsManage the material review process for all materials to ensure they meet legal, compliance and Just Plain Clear guidelinesEnsure all member facing communications are appropriately routed internally to secure SME (subject matter expert) comments including the appropriate clinical sign off for communications including clinical contentManage campaigns using internal material management tools (the DEPOT and BPM)Communicate effectively with cross functional teams, such as creative, production, data, analytics, and SMEs (subject matter experts)Represent marketing and advocate for the member experience on cross functional work groupsAnalyzes and investigatesProvides explanations and interpretations within area of expertise

Required Qualifications: Bachelor's Degree (or higher) 2+ years of experience in a direct to consumer marketing role or within a project management function Demonstrated project management skills with the ability to develop and implement multi-channel direct to consumer campaigns Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint, and AdobeAvailable to travel occasionallyPreferred Qualifications: Previous experience within the healthcare insurance industry Soft Skills:Proven ability to manage multiple priorities from inception to completionProven experience working within a matrix organizationCareers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.