Digital Marketing Business Analyst - Multiple Locations - Full-time / Part-time

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
You will be involved in developing marketing, merchandising, and creative strategies and tactics to promote and sell the organization's products and services through the Internet. This function establishes, maintains and updates the ''Web experience'' from the viewpoint of the customer.  You will be a company thought leader, a functional SME and resource to Sr leadership. You will help to develop and pioneer approaches to emerging industry trends.
 
Primary Responsibilities:

Collect, analyze, and gather requirements for our digital products
Develop affiliated programs designed to increase exposure to and business from the target audience
Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the e-commerce goals
Manages the implementation of e-commerce marketing programs and analyzes their effectiveness
 

Required Qualifications:

Undergraduate degree or equivalent work experience
4 years of experience in a Marketing role
4 years of experience as a Business Analyst within a matrix organization
2 years SDLC experience
4 years of experience Analyzing collecting and documenting requirements
4 years of experience with Microsoft Office (Excel, Word, Power Point, Outlook)
Demonstrated ability to manage and prioritize deliverables
Proven organizational skills with ability to be flexible and work with ambiguity
Excellent Verbal and Written Communication skills
Preferred Qualifications:

Experience working within a Digital Ad Agency setting
Professional writing, editing, intranet and social media (i.e., blogs, pod casting, etc.) experience
Health care experience
Project management experience
Careers at UnitedHealthcare Medicare & Retirement.The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
 
Job Keywords: Marketing Business Analyst, Digital Business Analyst, Minnetonka, MN, Minnesota, WI, Wisconsin