Brand Manager

Valvoline is seeking a Brand Manager-Antifreeze to join our team.

In this role, you will deliver sustained growth for the Valvoline antifreeze coolant business across all channels, including personal car and heavy duty vehicles, through effective business and marketing strategies. Responsibilities include channel strategies, product line strategies, marketing strategies, product line development, promotional activities, marketing communications and execution, and P&L. Must be skilled at partnering cross-functionally with sales to drive high impact programs that deliver forecast.

Key Responsibilities of the Role:

• Business Strategy - Establish growth strategies that support long-term, sustainable sales and profit growth within the competitive landscape of this category and channel. Lead this work through collaboration with a multi-functional team including sales, finance, supply and product management.
• P&L Management - Lead the business to deliver against your aligned product and channel strategies and business commitments. Track progress versus plan and account for results.
• Marketing Strategy - Define target consumers and installers, identify key insights, and leverage them to develop effective marketing strategies that will drive equity, points of difference, and sales/profit. Develop and deliver best in class marketing executions and communications including advertising, consumer promotions, trade plans, POS, etc. Optimize and manage ROI.
• New Product Development - Partner with product management and the other Valvoline channels to develop and launch new products into the marketplace.
• Deployment to Sales - Inspire and motivate the sales organization with breakthrough strategies, plans and tools that will deliver against your product line and channel strategies.
• Build Organizational Capability - Grow the capability of the organization by improving processes and approaches and building organization knowledge in marketing.

Skills and Characteristics of Ideal Candidate:
• Strategic Thinker / Data Based - Ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations for your business.
• Motivational Leader and Influencer - Ability to engage, energize, and enable a multi-functional team behind growth strategies for your business. Demonstrate seasoned judgment and ability to make brilliant decisions in a timely manner. The ability to handle complexity and numerous priorities / projects, lead through influence across the organization and build support behind your strategies and proposals.
• Collaborator / Networker - Demonstrated ability to pull from and leverage diverse thinking, ideas and viewpoints from across the business to build an optimal solution / approach.
• Business Expert - Builds a mastery of the details of the automotive marketplace, financials, product assortment, competition, consumer and trade initiatives, etc.
• Marketing Expert - Understands how to define consumer/installer targets, identify powerful insights and build effective marketing campaigns to deliver growth strategies and commitment. Leverages the power and purpose of different media channels including digital, social, and trade publications.
• Team Leader - Effectively leads cross-functional teams (e.g., New Product Teams, Agency Teams or Customer / Installer Marketing Plan Teams), works seamlessly with the Product Management and Sales Teams, and effectively interfaces with the CORE Marketing Team.
• Team Player - The Valvoline organization has a strong team culture. A successful candidate will embrace the idea that success as a team comes first (and is most rewarding).
• Organization Builder - Is a thought leader that works "on" the system, not just "in" it.
• Creative Thinker and Innovator - The Brand Manager will be charged with developing industry-grounded, breakthrough ideas that drive profit growth on their businesses. They will show an ability to create ideas that are both consistent with the brand objectives/strategies and grounded in the business realities.

Location:

• Lexington, Kentucky (Valvoline Headquarters)

Qualifications:

• Bachelor's degree required; Master’s degree preferred
• 4-6 years of strategic marketing experience
• At least 2-3 years of automotive industry/marketplace experience preferred
• Demonstrated experience leading teams, brands, initiatives and new product launches.
• Demonstrated ability to collaborate across a multi-functional organization.
• Fluent in written and spoken English

Valvoline™ has been innovating and pushing the limits of engine performance for 150 years.  It is a leader in the automotive lubricants, fluids, and maintenance categories, selling products and services in the U.S. and over 100 countries around the globe.  Valvoline’s portfolio includes motor oil, anti-freeze, lubricants, greases, oil filters, wiper blades, internal engine cleaning products, and more.  Valvoline’s business channels include over 1000 Valvoline Instant Oil ChangeSM locations, over 10,000 independent or chain service locations, big box mass stores, automotive stores, and car dealerships in the U.S., plus hundreds of distributors across the globe.

At Valvoline, our vow is to bring “Hands On Expertise” for the benefit of our customers every day, moving the business forward with speed and excellence. We believe it all starts with our people and we offer opportunities for development and advancement throughout our global organization. If you are looking for a relationship with a company instead of simply a job, this may be the right opportunity for you!

Valvoline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

TO APPLY FOR THIS POSITION, please select the Apply button. If no Apply button is provided, please visit the Valvoline / Ashland Career Center. Once there, enter job number 2016-5729 in the Keyword Search field to find this posting and apply online.

We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.