Senior Marketing Director, Member Engagement Foundational Strategy - Minnetonka, MN

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
Primary Responsibilities:

Develop foundational member engagement vision, strategies and lead initiatives to make it easy for members to use their health plan and meet consumer Net Promoter Score goals®
Define the member experience across the enterprise; raise organizational awareness on the member - led business opportunity and influence senior management to adopt new ideas, technologies and solutions to meet emerging consumer needs
Create member journey map to inventory communications, determine gaps and prioritize solutions for a simpler, more personalized member experience
Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
Initiate and launch an organizational wide communication and touch - point governance and oversight process
Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
Orchestrate multi - media marketing campaigns that include digital, social, mobile, collateral, direct mail, etc. across enterprise - wide teams and external agencies
Create campaign tracking plan, evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives
Lead member engagement competitive assessment
Create consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
Oversee and manage marketing budget to deliver against engagement goals
 

Required Qualifications:

Bachelor’s degree in marketing or business
8+ years of strategic consumer - driven marketing leadership
3+ years of people management experience
Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
Project management experience, with the ability to prioritize and meet deadlines within specified time constraints.
Experience leading cross-functional teams to deliver results on complex initiatives
Ability to work collaboratively in an entrepreneurial and highly - matrixed environment
Proven success managing multiple agency and external vendor relationships
Strong, proven analytical skills
Preferred Qualifications:

MBA and / or advanced degree
Digital and database marketing to reach customized target segments
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
 
 
Job Keywords: Marketing Director, Member Engagement, Marketing, Minnetonka, MN, Minnesota