Senior Channel Marketing Manager

At American Girl, our vision is Inspiring the Wonder of Childhood. We strive to achieve this vision primarily through our creative and enthusiastic employees who DARE to be innovative, and THRIVE in a friendly and fast-paced environment. American Girl is committed to developing employees and supporting their career goals, helping them GROW with a host of meaningful experiences and learning opportunities. And by promoting a culture of BALANCE that emphasizes working passionately and taking time to play often, we are proud of how our employees LEAD by example in all that they do!


Job Description
The Senior Channel Marketing Manager will set the strategies to lead our B2B marketing area and will manage the budgets accordingly. They will identify market opportunities and drive revenue goals. This position will be responsible for a team and direct the following three key areas:

• Marketing Activation – this individual will create commercialization strategies to drive business growth and achieve revenue goals through expanded distribution partners. They will lead the development and execution of marketing strategies within assigned retailers. They will ensure proper translation of Brand strategies and objectives through the channel strategy and ensure they are included in the Trade Marketing Plans. They will have responsibility for the marketing budgets to drive the above marketing activities.
• Customer Management – this role will partner with Brand Marketing and Sales for key accounts to drive trade promotion planning. They will oversee the product assortment & merchandising across all retailers for the entire channel.
• Business Operations – The Channel Marketing Manager will review Sales/POS/Promotions analysis to provide strategic, actionable recommendations for channel offerings, demand and retailer planning. They will work with Consumer Insights, Brand Marketing, and Sales teams to prioritize insights and information needs for the commercial organization. They will also establish spending guidelines and make decisions based on ROI analysis.

Experience, Education & Skills

• Bachelor’s degree in related field such as business or marketing
  
• Minimum of 7 years’ retail marketing experience
  
• Sound skills in Agency/Vendor Management
  
• International marketing experience preferred
  
• 7-10 years’ experience developing marketing strategies
  
• Sound understanding of Marketing/Product Analysis
  
• Experience work with Product Assortment
  
• Keen knowledge of Merchandising Fundamentals
  
• Demonstrated Excel & Power Point skills
  
• Ability to present information to Senior Leaders
  
• Travel is required 25% of time

#LI-AG

About Us
ABOUT US
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, ), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, experiences, and entertainment to empower and unite girls of all ages. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. American Girl’s mission is to help build girls of strong character—a goal that has already earned the loyalty of millions and the praise and trust of their parents and educators. The company sells products through its award-winning catalogue, on , and in its experiential retail stores nationwide. Select American Girl product is also sold via Toys“R”Us. Outside of the U.S, American Girl products are sold at specialty boutiques with Indigo™ and Chapters™ in Canada and with El Palacio de Hierro in Mexico City.