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in Stamford, CT

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Hours Full-time
Location Stamford, CT
Stamford, Connecticut

About this job

Client Reference Code: 187163-1
COMPANY:
Charter Communications is America’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products. Charter is at the intersection of technology and entertainment, facilitating essential communications that connect 24 million residential and business customers in 41 states. Our commitment to serving customers and exceeding their expectations is the bedrock of Charter’s business strategy and it’s the philosophy that guides our 90,000 employees.


SPECTRUM ENTERPRISE OVERVIEW:

Superior, reliable, consistent services that deliver value – that’s our focus. Over the years, Charter has invested billions of dollars in infrastructure improvements, unleashing the power of an advanced, two-way, fully interactive fiber network. By moving to this all-digital network, today’s Charter customers enjoy the most HD TV channels, more On Demand choices and the fastest internet speeds.

Spectrum Enterprise Solutionsbuilds business-to-business solutions with a people-to-people focus, providing the bandwidth and support customers need to accelerate business. Charter’s largest customers enjoy enterprise-grade voice, video, data, network, cloud and managed services via a flexible and secure fiber-based network.

POSITION OVERVIEW:
The Director, Product Marketing, will be responsible for producing product marketing programs to position Charter Communications commercial products and services portfolio. Responsibilities include creation of product marketing strategies, go to market plans, messaging and collaboration with cross-functional team campaigns to drive product specific launches, lead generation programs and campaigns.

Also requires strong leadership skills to lead and manage a team of product marketing managers with deep technical expertise in the assigned product area: Data Networking, Internet Technologies, Security Services, Voice Services, Cloud Computing, Managed Services or Advanced Technologies (including NFV/SDN). Activities may also include evaluation and recommendation of integrated marketing programs, developing and qualifying market opportunities, identifying prospects, construction of personas and developing solutions specific commercial insights. The position requires solid knowledge of telecommunications products, as well as a broad understanding of B2B marketing techniques.


RESPONSIBILITIES:
  • Partner with Product Management and Research & Development to ensure strong and effective cross-functional product marketing strategy, positioning and messaging.
  • Interface with product management, offer management, sales, operations, marketing communications and segment marketing teams.
  • Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles
  • Recruit and staff the product marketing team with qualified, knowledgeable product marketing managers with the right product and industry knowledge.
  • Manage the individual product marketing responsibilities for product marketing managers and ensure timely delivery of high quality deliverables to product management, marketing and sales
  • Be the subject matter expert for the overall Enterprise product offering to support the development of content for external and internal marketing and promotions activities.
  • Identify and apply the most effective marketing vehicles for programs and activities and metrics for promoting the assigned product
  • Support product-specific marketing activities; tie activities to market success as measured by key metrics including overall growth, market penetration, positioning, market share, and ROI
  • Contribute to development and maintenance of effective sales tools and training
  • Embody a high-energy, high-integrity and customer-driven culture.
  • Lead, motivate and influence team members and others in the organization in a positive fashion.
  • Exude positive energy and rally the organization behind the Charter goals of disrupting the market, taking share and driving continued growth.
  • Present findings and make recommendations to team members and leadership as appropriate.
  • Perform other duties as assigned.
REQUIREMENTS:
  • Five to seven years of Team leadership experience
  • Seven to ten years of Marketing Technology and/or related cloud marketing business experience
  • Eleven to fifteen years of Relevant work experience
  • Demonstrated proficiency in market and competitive analysis
  • Demonstrated proficiency in development and delivery of product marketing plans, messaging and commercial insights
  • Experience marketing telecom products to B2B enterprise audiences
  • Effective business management skills including strong interpersonal, organizational and prioritization skills.
  • Knowledge of and experience with digital marketing, web technologies, analysis/business intelligence and B2B marketing tactics.
  • Demonstrated ability to build and maintain excellent relationships with internal and external partners and stakeholders.
  • Ability to perform in a fast-paced and changing environment with minimal direction and supervision.
  • Outstanding visual, verbal and written communication skills and experience presenting information to senior executives.
  • 25% Travel

EDUCATION:

Bachelor's degree in Technology/Business IT or equivalent experience. Master’s degree preferred



NOTE: Cloud marketing experience is required.

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Job Code : TWCMPD735 Dir, Product Marketing Exempt

187163BR