Marketing Director - Minnetonka, MN - Full-time / Part-time

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
 
This is a leadership role requiring strong strategic, organizational and creative communication skills. In this role, the Marketing Director serves as a national marketing “hub,” to develop and champion the annual marketing plan for specific National Scale business segments. This position is a key partner of the business team and must be able to effectively translate business objectives into actionable marketing strategies driving growth and member acquisition.  This leader will partner with internal and external agencies and serve as a liaison between functional partners to ensure plan execution is on time and budget. Individual must have experience partnering effectively in a matrix organization and is adept at nuancing communications for various levels of management as service, product or process decisions are most likely to impact multiple functions and / or customer accounts.  Agency experience is desirable.
 
Primary Responsibilities:

Leads development of annual marketing plan, translating the tactical roadmap and driving plan execution for National Scale businesses
Collaborates with business leads, key internal stakeholders , and internal functional  partners to drive key milestones, manage budgets, timeline etc.
Leads external agencies and suppliers in development of creative work and strategic marketing solutions 
Directs and influences others without direct authority to champion ideas and resolve business problems that affect multiple functions or disciplines
Creates campaign tracking plan, evaluates results, identifies best performing marketing activities, refines plan and implements improvements into future marketing initiatives
Creates research plan, assessing proprietary and third - party data, to develop deep customer understanding, identify pain points, solutions and segmentation insights
Oversees and manages marketing budget to deliver against business goals
 

Required Qualifications:

Bachelor's Degree
8+ years of strategic marketing leadership
3+ years working in matrix organization
3+ years of people management experience
Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
Experience leading cross - functional teams to deliver results on complex initiatives
Ability to work collaboratively in an entrepreneurial and sales driven environment
Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
Experience navigating change, challenging the status quo and inspiring new ideas and processes
Proven success managing multiple agency and external vendor relationships
Strong, proven analytical skills
Live within a commutable distance to the Minnetonka office
Preferred Qualifications:

MBA and / or advanced degree
Business to business marketing
Digital and direct marketing to reach customized target segments
Experience with lead generation initiatives such as time - sensitive promotional campaigns and / or 1:1 marketing
Healthcare industry experience
Agency experience
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)
 
 
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
 
 
Job Keywords: Marketing Director, Marketing, Minnetonka, MN, Minnesota
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