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in Fort Thomas, KY

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Hours Full-time
Location 287 - 41075
Fort Thomas, Kentucky

About this job

Home Instead Senior Care is looking for a Director of Business Development to sell our services in the Northern Kentucky community and build increased awareness regarding Home Instead's services for seniors.  The person in this role would work closely with the owner to develop a marketing plan that will build upon Home Instead's 18 years of experience working with seniors, and raise its profile in the community.  Home Instead Senior Care provides a variety of in-home services that allow seniors to remain in their home and meet the challenges of aging with dignity, care and compassion.   

Join our fast growing company, in the exploding senior care industry, and help us to promote the Home Instead brand and services to seniors and the senior care professional community in Northern Kentucky!  This a new role for the company, and one that will be counted on to help launch Home Instead into the next phase of its growth plan.    


Duties include, but are not limited to:
  • Primary duty is to sell Home Instead's services, and meet and exceed weekly/monthly goals 
  • Collaborate with the owner to develop a strategic marketing plan for the Northern Kentucky market
  • Network throughout the Northern Kentucky market to build awareness of Home Instead and build relationships that produce new clients
  • Be compassionate and dedicated to improving seniors' lives and well-being
  • Represent Home Instead at networking and social events
  • Responsible for researching and developing client relationships and producing referrals
  • Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc.
  • In conjunction with Home Instead Senior Care franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
  • Develop and maintain knowledge of Home Instead Senior Care brand.  Effectively present Home Instead Senior Care marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting group presentations to referral providers..
  • Develop a database of qualified leads from referrals through "impressions" with referral providers, email, telephone and Web.
  • Conduct Service Inquiries and Care Consultations as needed
  • Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.  

Requirements
  • College Degree
  • RN License a bonus but not requirement
  • Prior experience in the senior care industry desired but not required
  • Proven experience meeting and exceeding goals and sales quotas 
  • Proven ability to conduct meetings at Director, VP, and C Suite level within the medical community
  • Proven ability to conduct group presentations
  • Show a true passion for improving seniors' lives and well-being
  • Enjoy meeting people and building mutually beneficial relationships
  • Must demonstrate excellent oral and written communication skills and the ability to listen effectively
  • Must have the ability to demonstrate effective interpersonal skills, as well as sound judgment and good decision-making skills
  • Must have computer skills and be proficient in Word and Excel

Each Home Instead franchise is independently owned and operated.