4 Tools to Market Yourself in the Job Search
As a job seeker, you are your most important investment. Your job search should be a carefully planned and executed marketing campaign. As a brand (which is exactly what you are), your message and voice throughout your job search must remain consistent through multiple channels. Just like a viral marketing campaign, you must have a clear, concise, and targeted message that reaches your audience of hiring manager's, prospective companies, friends, families and also professional colleagues.
And to execute a proper job search marketing campaign it's important to consider all facets of the job search, especially your marketing materials. Your marketing materials are the single most important part of the first phase of your job search and marketing strategy.
- Resumes. Your one- or two-page resume (or SnagAJob.com profile) is the most traditional marketing method in which to reach your intended audience and hiring manager. It is important to make sure your resume is free of spelling and grammar mistakes and includes important keywords used by hiring managers to search for your resume.
- Flawless Cover Letter. While cover letters are not always required when completing an application, they are a great way to highlight your skills and provide additional information or clarification that the hiring manager may want to know. Your cover letter should be no more than one page and should be specific to the position that you are applying for.
- Follow up with a Thank You. A timely thank-you note can help remind your hiring manager about your qualifications one last time. Nearly 15 percent of hiring managers say they would not hire someone who failed to send a thank-you letter after the interview. Thirty-two percent say they would still consider the candidate, but would think less of him or her, according to a recent survey. Thank you's are a great way to keep yourself top of mind with the hiring manager during the interview process.
A proper job search marketing strategy starts with simple yet targeted job search strategy. Using traditional marketing methods well allows you to create a brand reputation that proceeds you; a brand that is remembered and leaves the hiring manager wanting more.